Page 22 - BCM July 2024

BEC INDUSTRY BRIEFS

A Bethlehem Venue’s Evolution

IT OPENED as a Regal Cinema in Lower Saucon Township, ■ e AAMA Lifetime Achievement Award honors individuals
Pennsylvania, serving the greater Bethlehem area. en in 2013, for signi cant contributions to the amusement industry, and this
it was converted to Revolutions, a 45,000-square-foot entertain- year’s honoree is Ed Pellegrini, CEO of Team Play, Inc. Pellegrini
ment center that included 20 lanes of bowling. Revolutions closed is being recognized for his decades-long impact on game design
in 2019, but now the venue is being reopened with a new owner and innovation, positioning Team Play as a global leader in the
and a new name: B Social. industry.
According to a release from 3717 FEC LLC, the goal is to
“transform it into the ultimate entertainment hub unlike any ■ A new Pins Mechanical venue has been announced for Cin-
other in the Lehigh Valley.” Bowling (now with 16 lanes) has been cinnati, Ohio, as part of the new District of Deer eld. e mixed-
retained on the list of attractions, which also includes axe throw- use development will include 95,000 square feet of commercial
ing, an arcade with the latest games, live music, a dance oor and space and 362 apartments. Duckpin bowling and pinball games
more. are featured at existing Pins Mechanical locations.
ree full-service bars and an indoor/outdoor beer garden will
serve hyper-local craft beers, while the restaurant menu will “re- ■ A massive entertainment destination has been proposed for
ect Lehigh Valley’s culinary heritage, serving handcrafted bites the Moorestown Mall in Moorestown, New Jersey. e proposed
from a ceramic pizza oven.” two-level entertainment center, known as Parky’s, would include
a multi-level go-kart track, bowling, axe throwing, arcade games, a
■ A 2025 opening is planned for a new multi-attraction family bar and a rooftop music venue. It would ll space formerly occu-
entertainment center in Virginia’s Roanoke Valley. e attraction pied by retailer Lord & Taylor, and is part of a plan to overhaul the
list includes bowling, pickleball, axe throwing, an 18-hole mini- 61-year-old mall, which has added 10 new stores since February.
golf course modeled after a professional course, ping pong, fowl-
ing and classic arcade games like Skee-Ball and Air Hockey. Trail ■ Betson Enterprises, a distributor of location-based amuse-
Development Group is the company behind the venue, to be ment products, has expanded its customer experience o erings.
called 540 Social — the name derived, in part, from the site’s e company has streamlined the process to connect customers
area code. with the technical support team. Betson’s communication lines
are as follows: Raw rills game support — email rtsupport-
■ United Kingdom-based Hollywood Bowl reported record group@betson.com or call 800-753-2513. Amusement Technical
revenues for the rst half of 2024, with like-for-like revenue support on all games except Raw rills — email amusementsup-
increasing 1.3% at its U.K. centers and 8% at its Splitsville venues port@betson.com or call 201-460-0290.
in Canada.
■PEOPLE IN THE NEWS:Alex Eddy has been promoted
■ A second King Pins location has opened in Manchester, to consumer sales manager for Stern Pinball. Eddy’s roots run
England. In addition to 12 lanes of tenpin bowling and eight lanes deep in the pinball industry as his father, Brian Eddy, designed
of duckpin bowling, the venue includes mini-golf, ice-free curling, “Attack from Mars,” “Medieval Madness” and other pinball
AR darts, batting cages and more. games… Logan Collins has joined the AVS Companies amuse-
ment team as a sales account executive. AVS is a distributor of
■ e American Amusement Machine Charitable Foundation amusement, gaming and vending equipment… Semnox Solu-
and its charity partners, Sunrise Association and Lurie Children’s tions, a provider of comprehensive technology solutions for the
Hospital of Chicago, have teamed up to launch the Sunrise on entertainment and amusement industry, has expanded its U.S.
Wheels program. During the June launch event, “Sunrise on sales team. Phil Showler has been appointed as the FEC sales
Wheels” bags lled with fun activities for children receiving treat- leader for the Americas, while Craig Cohoon and Cierra Kelly
ment at the Lurie’s Children’s Hospital Outpatient Center were are new sales partners. e additions are intended to strengthen
distributed. Semnox’s presence in the region and drive continued growth.
fun BUSINESS CALENDAR

• July 23-24 — Foundations University, San Antonio, • Nov. 14-22 — IAAPA Expo, Orange County Convention
Texas; foundationsuniversity.com Center, Orlando, Florida; iaapa.org
• Sept. 17-20 — AAMA Annual Meeting and Gala, Renais- • March 17-20, 2025 — Amusement Expo International,
sance Chicago Marriott Schaumburg, Schaumburg, Illinois; Westgate Resort and Casino and Las Vegas Convention Cen-
coin-op.org ter, Las Vegas, Nevada; amusementexpo.org
• Oct. 6-11 — BPAA School of Entertainment Center Man-
agement, International Bowling Campus, Arlington, Texas; ENTERTAINMENT BEC Industry Briefs appears monthly, alternating
bowlinguniversity.net between the Up Front and BEC sections.

20 • BCM • JULY 2024 www.bcmmag.com

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