Page 65 - BCM May 2024

the summer easy and fun. something to do. ey
One of the obstacles is will bowl year-round.
that some of your em- It’s a good idea to cut back on hours of Bowling also is exercise.
ployees will try to tell operation if you have some really slow In fact, some Medicare
you that nobody wants to plans will cover bowling
bowl league in the sum- day parts, but keep in mind that you fees. Senior bowlers are
mer. Punch them directly can’t make money if you’re not open. starting to ask for receipts
in the nose. Okay, maybe to get this reimburse-
don’t punch them, but ment. In the last few
don’t accept that re- years, I’ve seen several
sponse. People do bowl league in the summer and how new retirees join multiple leagues. Some bowl every
many people choose to bowl comes down to how well day. ere’s always a silver lining.
we promote summer leagues. e rst step is always to So, here’s the plan for driving summer tra c:
ask for the sale. • Take every reservation you can — even one lane at a
Do you want to know who bowls in the summer? time, if you’re up to it.
People who don’t know they’re not supposed to bowl in • Maximize revenue from free games — Kids Bowl
the summer — new bowlers. Who else bowls league in Free, bounce-back coupons, etc.
the summer? Seniors bowl league in the summer. • Maximize league bowling opportunities. Two-per-
One of the few upsides to the fact that our league son teams are okay in the summer. Staggered starting
bowler base is aging is that they don’t have to work times also are okay.
anymore. Seniors love their routines and are looking for Remember, this summer, there are no rules.

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