Page 70 - BCM May 2024
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THE REST OF THE STORIES
EXPO: RECIPE FOR SUCCESS
(continued from page 32) presentation. lead themselves in the right direc-
Grannis has several suggestions tion.”
“ e D stands for ‘detail-oriented,’” to help make the C-U-P process go a For “present,” Grannis says that will
Grannis says. “ ese people want all little easier. depend on the audience.
the details. How many balls are there? “ e rst step for any cake recipe is “You have to ex your description
Do you have enough shoes for every- to pre-heat the oven,” he says. “You so that it matches a person’s style,”
body? Where am I going to park? How want to warm up the relationship just he says. “We don’t always know if we
much is it going to cost? All of those the right amount before you move might be presenting to several people,
details.” forward. so you should broaden the way you
By connecting with potential “For ‘understand,’ you want to describe things.”
customers, people can choose what make sure you ask good, strategic One could say that’s a deliciously
language to use when making their questions. Let them talk. ey will simple recipe for success.
RUBEN A. DANKOFF AWARD
(continued from page 34) better to do something than noth- hour work week with the same pay
ing,” he says. “It doesn’t matter what employees receive for a 40-hour work
“Generating a lot of media cover- you do — but you can’t a ord to be week. And Wendy’s introduced dy-
age during the COVID pandemic is complacent.” namic pricing, which spawned some
one of my proudest achievements,” While public policy and legislative talk of outlawing such pricing. Both
says LaSpina. “We received plenty service may not seem like an exciting would drastically impact bowling
of positive attention and made some topic, LaSpina says getting involved centers.
important connections.” with issues is one of the most impact- LaSpina encourages proprietors to
During the pandemic, LaSpina ful and satisfying things proprietors get involved with their state associa-
shared his expertise and reopening can do. tions. He says it’s a great way to meet
document with other BPAA state as- “Proprietors need to have a voice your peers, share issues and voice
sociations. He o ered to help others and to pay attention to potential is- your opinion.
develop their own reopening docu- sues,” he emphasizes. “It’s easy to sit back, do nothing
ment, a media plan and a frequently- He cites two recent examples of and complain,” he says. “If you get
asked-questions sheet. such issues. Vermont Senator Bernie involved, you will always get back
“In just about any situation, it’s Sanders introduced a bill for a 32- more than you give.”
EXPO: RESTAURANT REVOLUTION
(continued from page 52) them and what happens in their lives. customer expectations are higher and
e more your employees’ lives are customers want a full-service restau-
n Touch base with each employee working outside of the restaurant or rant in addition to being able to bowl.
daily. Learn about their families, inter- bar, the more engaged, e ective and Plus, a happier, more cohesive team,
ests and stressors. Sometimes, it takes e cient they’ll be for you. along with e ective systems, lead to
only a minute or two. A “Good morn- When employee morale is high, em- lower expenses, less turnover and
ing,” “How was your evening?” “How ployees don’t miss work and they’re higher pro ts.
was your daughter’s softball game last willing to take extra shifts. ey want Anne invites everyone to participate
night?” or, “Did you enjoy that concert to help out because they know you in the Restaurant Revolution. She
last night?” all build a connection. care about them. promises her presentation will be fun,
If you want employees to care about So, why attend? Anne says there fast-paced and chock full of helpful
your business, you need to care about has been a shift in entertainment, information.
68 • BCM • MAY 2024 www.bcmmag.com
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