Page 46 - BCM July 2024
P. 46

TECHNOLOGY









                                                                                    UNREAL BOWLING/
                                                                                    CRUNCHY LOGISTICS
                                                                                    Unreal Bowling is an interactive bowling
                                                                                    experience that revolutionizes a bowling
                                                                                    center with high-end immersive graph-
                                                                                    ics. It’s designed to enhance customer
                                                                                    engagement, extend their stay, and boost
                                                                                    repeat visits with dynamic ball animations
                                                                                    and lane displays that react to the ball’s
                                                                                    journey. The background themes cater to
                                                                                    birthday parties, holidays and corporate
                                                                                    events, creating the perfect atmosphere.
                                                                                    The upcoming 2.0 system, set for an early
                                                                                    Q3 release, o ers a streamlined design
                                                                                    with fewer components, simplifying DIY
                                                                                    installation and reducing maintenance
                                                                                    costs. This makes it more accessible to all
                                                                                    bowling center owners with costs starting
                                                                                    at $3,500 per lane.
                                                                                    MORE:crunchytech.com



                IMPLY BOWLING
                Imply’s Interactive Bowling
                Platform represents the future of
                on-lane entertainment. The Evolu-
                tion Bowling Show by Imply trans-
                forms the bowling experience
                through cutting-edge technology
                and immersive interactivity. Im-
                ply’s Interactive Bowling Platform
                utilizes arti cial intelligence to
                project 3D visual e ects that
                interact with the lanes and balls in
                real time. Dynamic lane anima-
                tions and responsive ball e ects
                create thrilling and memorable
                experiences for players. A variety
                of AI and augmented reality
                e ects — including themes like
                space, music, fun, nature, birthday
                and Christmas — provide propri-
                etors with endless promotional
                opportunities.
                MORE: imply.com



              via installations marrying multiple   munity being served and whether   extremely high bar in the realm
              technologies that transform their   it can support such an attraction   of immersive experiences, there’s
              lanes into attractions in and of   — because it will need to carry    one thing the company doesn’t
              themselves.                        a higher participation fee. (One   offer that bowling center owners
                The price spectrum is wide, as   option, for proprietors who have   do: the time-tested appeal of
              are the experience and immersion   the lane supply, is to install on-lane   America’s true social sport. With
              spectra. The key for a proprietor   experience equipment in dedicated   on-lane entertainment, “going
              who is thinking about installing   VIP suites, where premium prices   bowling” could take on a whole
              the needed high-tech equipment is   are anticipated and accepted.)    new meaning for today’s younger
              thorough knowledge of the com-       Even with Meow Wolf setting an   generations.

              44  •  BCM  •  JULY 2024                                                               www.bcmmag.com




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