Page 42 - BCM July 2024

TECHNOLOGY

Immersive entertainment asks
people to lean in in some way,
to feel as if they must actively
engage with their surroundings
to get the most out of them.
New Mexico-based Meow Wolf
was among the first to expand
the footprint of truly immersive
experiences beyond the gates
of theme parks. Meow Wolf
has become known for offering
immersive art experiences and
interactive exhibits that drop VENTOLA PROJECTS LTD.
jaws and seemingly demand that Ventola Projects provides core functionality, content management and control of the LED
selfies be taken (and, of course, display, lighting and projection system all in one. Features include broadcast content with
shared). playlist and schedule; static, animated and video content; gami cation with more than
The company’s story began 50 interactive projection e ects and games; 20 preset e ects and up to 30 personal logo,
in Santa Fe, New Mexico, where picture video e ects; and content management with a web-based intuitive interface via
the Cloud or a local network. Motion, gesture or object tracking, along with gaming and
its original permanent exhibi- videos, add to the experience.
tion, “Houses of Eternal Return,” MORE: ventolaprojects.com
features more than 70 rooms

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