Page 50 - BCM July 2024

UPDATE

centers.” and entertainment video segments,
BCTV is a collaboration among as well as live data. The live data
Strike Ten, the Bowling Proprietors’ serves as the backbone of BCTV’s
Association of America and Equity dynamic on-screen L-Bar execu-
Sports Partners. tion, which shows sports scores,
In recent months, the scope news headlines and other topical
of BCTV’s content has expanded information of interest to our audi-
through new agreements with Sta- ence.”
dium, USA Today and TikTok. Another recently announced
Stadium boasts an impressive partnership for BCTV involves
lineup of TV series, including TikTok’s “Out of Phone” initiative.
“Inside the Association,” “Red This out-of-home solution extends
Corner Blue Corner,” and the TikTok experience beyond the
“Goodman vs. Gottlieb.” BCTV confinements of a mobile screen
will showcase these daily series, and into the real world through
ensuring center consumers can screens such as billboards, cinemas
enjoy premium sports content and, now, BCTV bowling centers.
throughout their stay. “We’re thrilled that TikTok
“Sports is an integral component recognizes the power of BCTV and
of BCTV’s content strategy,” said the scale of our audience across
Cliff Kaplan, chairman of BCTV. bowling centers,” said Kaplan.
“Our collaboration with Stadium “Bowlers represent a vibrant and
underscores our commitment to engaged community, and this part-
delivering compelling entertain- nership enables our BCTV audience
ment experiences to our on- to benefit from the engaging TikTok
premise audience.” content, while allowing advertisers
Jason Coyle, president of Sta- to extend their relationship with
dium, said he was equally excited TikTok into an ‘out-of-phone’
about the partnership. environment.”
“We are thrilled to partner with After BCTV was introduced in
BCTV to bring our curated sports January 2022, the process of signing
content to bowling centers nation- up centers commenced. Instal-
wide,” he said. “This collaboration lations began in December 2023,
represents an exciting opportunity and now number 150-plus with
to connect with large audiences in BCTV screens can be installed in vari- more than 500 additional centers in
a unique and engaging setting, fur- ous con gurations depending on the queue.
ther solidifying Stadium’s position design of the center, as demonstrated As with any new initiative, many
as a leading provider of premium by these installations at (from the top) bowling proprietors have taken a
sports entertainment.” Plano Super Bowl in Plano, Texas; Emer- wait-and-see attitude about BCTV.
BCTV now also has a content ald Bowl in Houston, Texas; and Sunrise Now, however, those operators
agreement with USA Today, as well Lanes in St. Petersburg, Florida. have the opportunity to seek feed-
as the Associated Press, Reuters back from their peers.
and Stats Platform, addressing its “News and information are Or, they simply can listen to the
strategy to deliver daily original and important pillars of the BCTV words of North Carolina proprietor
diverse content, ensuring engage- content strategy, and we are happy Kreins.
ment across the varied audiences to partner with some of the stron- “Our customers and guests love
that frequent bowling centers. In gest brands in the industry to bring the look and the content,” he said.
addition to sports, the cornerstones their great content to participating “In fact, I find myself stopping
of this strategy include entertain- BCTV centers and their customers,” to watch frequently. I strongly
ment, news, human interest, said Kaplan. “These best-in-class encourage any center to add BCTV.
bowling content and captivating organizations are delivering a range It really enhances the guest experi-
gamification elements. of content to BCTV that spans news ence.”

48 • BCM • JULY 2024 www.bcmmag.com

046,048_BCTV_Update_0724.indd 48 6/13/24 11:09 AM