Page 50 - BCM July 2024
P. 50

UPDATE








              centers.”                                                             and entertainment video segments,
                BCTV is a collaboration among                                       as well as live data. The live data
              Strike Ten, the Bowling Proprietors’                                  serves as the backbone of BCTV’s
              Association of America and Equity                                     dynamic on-screen L-Bar execu-
              Sports Partners.                                                      tion, which shows sports scores,
                In recent months, the scope                                         news headlines and other topical
              of BCTV’s content has expanded                                        information of interest to our audi-
              through new agreements with Sta-                                      ence.”
              dium, USA Today and TikTok.                                             Another recently announced
                Stadium boasts an impressive                                        partnership for BCTV involves
              lineup of TV series, including                                        TikTok’s “Out of Phone” initiative.
              “Inside the Association,” “Red                                        This out-of-home solution extends
              Corner Blue Corner,” and                                              the TikTok experience beyond the
              “Goodman vs. Gottlieb.” BCTV                                          confinements of a mobile screen
              will showcase these daily series,                                     and into the real world through
              ensuring center consumers can                                         screens such as billboards, cinemas
              enjoy premium sports content                                          and, now, BCTV bowling centers.
              throughout their stay.                                                  “We’re thrilled that TikTok
                “Sports is an integral component                                    recognizes the power of BCTV and
              of BCTV’s content strategy,” said                                     the scale of our audience across
              Cliff Kaplan, chairman of BCTV.                                       bowling centers,” said Kaplan.
              “Our collaboration with Stadium                                       “Bowlers represent a vibrant and
              underscores our commitment to                                         engaged community, and this part-
              delivering compelling entertain-                                      nership enables our BCTV audience
              ment experiences to our on-                                           to benefit from the engaging TikTok
              premise audience.”                                                    content, while allowing advertisers
                Jason Coyle, president of Sta-                                      to extend their relationship with
              dium, said he was equally excited                                     TikTok into an ‘out-of-phone’
              about the partnership.                                                environment.”
                “We are thrilled to partner with                                      After BCTV was introduced in
              BCTV to bring our curated sports                                      January 2022, the process of signing
              content to bowling centers nation-                                    up centers commenced. Instal-
              wide,” he said. “This collaboration                                   lations began in December 2023,
              represents an exciting opportunity                                    and now number 150-plus with
              to connect with large audiences in   BCTV screens can be installed in vari-  more than 500 additional centers in
              a unique and engaging setting, fur-  ous con gurations depending on the   queue.
              ther solidifying Stadium’s position   design of the center, as demonstrated   As with any new initiative, many
              as a leading provider of premium   by these installations at (from the top)   bowling proprietors have taken a
              sports entertainment.”             Plano Super Bowl in Plano, Texas; Emer-  wait-and-see attitude about BCTV.
                BCTV now also has a content      ald Bowl in Houston, Texas; and Sunrise   Now, however, those operators
              agreement with USA Today, as well   Lanes in St. Petersburg, Florida.  have the opportunity to seek feed-
              as the Associated Press, Reuters                                      back from their peers.
              and Stats Platform, addressing its   “News and information are          Or, they simply can listen to the
              strategy to deliver daily original and   important pillars of the BCTV   words of North Carolina proprietor
              diverse content, ensuring engage-  content strategy, and we are happy   Kreins.
              ment across the varied audiences   to partner with some of the stron-   “Our customers and guests love
              that frequent bowling centers. In   gest brands in the industry to bring   the look and the content,” he said.
              addition to sports, the cornerstones   their great content to participating   “In fact, I find myself stopping
              of this strategy include entertain-  BCTV centers and their customers,”   to watch frequently. I strongly
              ment, news, human interest,        said Kaplan. “These best-in-class   encourage any center to add BCTV.
              bowling content and captivating    organizations are delivering a range   It really enhances the guest experi-
              gamification elements.             of content to BCTV that spans news   ence.”

              48  •  BCM  •  JULY 2024                                                               www.bcmmag.com




         046,048_BCTV_Update_0724.indd   48                                                                    6/13/24   11:09 AM
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