Page 48 - BCM July 2024

UPDATE

New Partners,

New Momentum

The BCTV initiative is picking up steam with 150-plus installations, 500

more centers in queue and enhancements to the content being delivered.

ew things appear out of thin air.
F Virtually every great invention,
breathtaking painting, gorgeous
piece of music, impressive building,
welcoming public space and so on
began with a concept.
The concept of a digital-out-of-
home television network installed
in a national footprint of bowling
centers across the United States,
offering advertisers access to a large
and engaged audience of bowling
enthusiasts and proprietors the
opportunity to reap the benefits of
national and local advertising, had
been germinating for years.
But it was a concept that required
numerous moving parts to be con-
nected in ways that made each part Conway Family Bowl in Conway, Arkansas, has BCTV screens installed in an area that
an important sum of the whole — makes them impossible for guests to miss.
and the whole dynamic enough that
it would attract the kind of support Anthony Perrone, CEO of Pin unexpected side benefit was the
needed to fuel its growth. Chasers in Tampa, Florida, echoed buzz created as the installation was
Great concept. Challenging task. LaSpina’s sentiments. taking place.”
But today, the concept of Bowling “The BCTV monitors look great At International Bowl Expo
Center Television (a.k.a. BCTV) has on our concourse and have created in Denver, it was expected that
become a reality as its rollout has exactly what we had envisioned,” Strike Ten Entertainment would
picked up steam and new partners he said. “The quality of the content announce that the number of BCTV
have been added. Better still, early is beyond our expectations and our installations had surpassed 150
adopters have been pleased with bowlers have mentioned it, so we across 21 states since the concept
the results. know we have their attention.” was introduced at the 2022 Bowling
“Feedback has been overwhelm- What about the installation Summit in Palm Springs, California.
ingly positive,” said Joe LaSpina process? “We also have passed 1,000
of New York-based Maple Family “The installation itself went screens installed,” noted John
Lanes. “The screens are big and smoothly with virtually no disrup- Harbuck, president of Strike Ten
beautiful, and both league and tion to our business,” said Paul Entertainment. “That’s a bench-
open-play folks are engaged by the Kreins of New Victory Lanes in mark milestone and another step
content.” Mooresville, North Carolina. “An closer to reaching our goal of 1,000

46 • BCM • JULY 2024 www.bcmmag.com

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