Page 40 - BCM May 2024

HONORS

You’ve Come a Long Way,

Amleto and Verity

BPAA will salute Monacelli and Crawley with

service awards at International Bowl Expo.

PAA’s industry service awards, those contributions have not gone just because we’re curious,” said Joe
B for the most part, recognize unnoticed, resulting in Monacelli LaSpina, vice president of Maple
proprietors who give sel essly to the being selected for BPAA’s Media Family Centers. “ e numbers have
betterment of the bowling business. Award and Crawley for its Dick been really impressive — a bit over
In 2024, two of those awards will go Weber Bowling Ambassador Award. 100,000 per month — and people
to individuals known primarily for When Monacelli went to work for really seem to enjoy them.”
their accomplishments on the lanes: Maple Family Centers as a house pro While Crawley o ers coaching tips
PBA and USBC Hall of Famer Amleto (and, later, pro shop operator), a “Tip for a modest subscription fee on her
Monacelli and PWBA champion Tuesday” video series was instituted website, it’s her work on behalf of the
Verity Crawley. and made available on Facebook, industry that brought her the coveted
Neither Monacelli nor Crawley Instagram and YouTube. ese short, Weber award, named for one of the
was born in the United States, and most beloved bowlers of all-
perhaps that contributed to their time. Among numerous appear-
willingness to give back to a sport ances in 2023 alone, she served
that provided them with so many as an ambassador for Strike Ten
career and personal opportunities. Entertainment during NASCAR
Monacelli hails from Venezuela, weekend at the Phoenix Inter-
where a promising soccer career was national Raceway, where STE
short-circuited when his parents was involved in a number of
purchased a bowling center. By the activations to boost bowling’s
age of 17, his athletic attention had visibility.
turned to bowling, and the level of Monacelli and Crawley will
his talent made a move to the United be honored during the industry
States to join the PBA Tour inevi- awards brunch on July 2 at
table.
Crawley was born in Poole, Dorset,
United Kingdom, and raised in
Bournemouth. She started bowling Bowling stars Amleto Mo-
much earlier than Monacelli, at nacelli and Verity Crawley
age 5, and recalls her rst goal as are among BPAA’s industry
becoming good enough to beat her service award recipients for
brother. Seven years later, she won 2024. Monacelli is shown in
a silver medal as a member of Junior a screen grab of his online
Team England at the United World “Tip Tuesday” series, while
Games in Vienna. at led to more Crawley is shown during
international youth competition, last year’s NASCAR week-
world-class coaching at Florida’s end in Phoenix.
Webber International University and
the PWBA Tour. easily digestible vignettes are pro- International Bowl Expo in Aurora,
While Crawley’s pro career is duced to help bowlers improve their Colorado — which is 2,987 miles
just blossoming and Monacelli’s is games and stay interested by giving from Monacelli’s childhood home
winding down, both are contributing them something to work on. and 4,649 miles from Crawley’s.
to the industry in other ways. And “We have been tracking their reach — Bob Johnson

38 • BCM • MAY 2024 www.bcmmag.com

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