Page 40 - BCM July 2024

TECHNOLOGY

One Thing

Bowling Offers

That Meow Wolf

Does Not

Younger generations are constantly seeking new experiences,

preferably ones that are immersive. Can our industry keep up

with the company that sets the immersive entertainment bar?

hen many people talk about
W going bowling, that’s exactly
what they mean: driving to their
local bowling center, renting a pair
of shoes and spending a few hours
trying to knock down pins while
they knock back a beer or two.
Broadly speaking, that definition
fits people born during the 1980s or
earlier.
But for the younger generations
— those who are in their twenties
and thirties today — the idea of
simply going bowling may not hold
great appeal, unless, perhaps, from
an ironic perspective. Those in this
demographic are seeking “experi-
ences,” and the younger members
of this group are seeking immersive BRUNSWICK BOWLING
experiences. Spark, Brunswick Bowling’s rst immersive, interactive scoring experience, surrounds
bowlers in a captivating, one-of-a-kind realm, delivering cutting-edge technology and en-
Broadly speaking, “immersive” tertainment trends to the lanes. Engaging every segment of entertainment seekers, Spark
is defined as anything that feels as provides wholesome family activities, unique date nights and interactive group outings,
if one is entering a story. It could and now o ers new customization options to elevate a center’s branding, including lane
be a show, an attraction or even a backgrounds for events like customer gatherings and birthdays. Two new Spark experi-
cocktail bar. The key is that there ences, “Friendzy” and “Horse,” add even more excitement and engagement to events.
Spark leverages augmented reality to o er a unique, can’t-do-this-at-home experience
is some sort of theme throughout, that creates lasting memories and keeps guests coming back for more.
so much so that nearly everywhere MORE: brunswickbowling.com
one looks, the spell is not broken.

38 • BCM • JULY 2024 www.bcmmag.com

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