Page 36 - BCM July 2024

REINVESTING

All of the bar tables are topped with tation probably sells about 80 percent attraction to another as demand war-
game boards “built in” and nished of it. e results have been amazingly rants. You have to think about your
with epoxy. Guests can obtain game strong. We do have people who come sta in these renovations.”
pieces at the bar. It’s a low-tech but out just to eat and drink.” With so many things to do and
e ective aspect of Losito’s “get them Flow was another major consider- reasons to visit, the center’s original
to stay longer” strategy. ation when planning what would go name had to go. e FEC is now
ree outdoor volleyball courts and where in the venue. known as Sun Valley Lanes & Games
the ability to set up 10 cornhole lanes Now, when people enter the center, and the exterior features bright,
have combined to achieve Losito’s they come face to face with the arcade colorful lights that attract passersby at
goal of generating more revenue and laser tag entrances, but bowlers dusk and beyond.
during the warmer summer months. can easily pass by on the way to the “It blew my projections out of the
And an upgraded food program to middle of the venue, which Losito water,” Losito says of the project.
help ll the seats inside and outside calls the hub. “I made a conservative budget, but
has been a hit with locals. “Basically, all the things that refer we’ve done very well.
“You have to have the mentality to the sta are in the hub,” Losito “For anybody that’s thinking about
that you want people to come out says. “I knew if we could better utilize taking the leap, I would suggest doing
solely to eat and drink,” he says. “We our sta , that would help us both it if you can. Having a complementary
had some pretty decent food before. operationally and nancially. All my activity gets people to hang around
We decided to modify some of the employees, with the exception of longer and spend more.”
things we did well and make them those in the volleyball bar area (which And having a solid food-and-bev-
great, and then serve the food on also serves the mini-golf area), are in erage program will get them to stay
actual plates with silverware. Presen- the hub, so they can move from one even longer and spend even more.

34 • BCM • JULY 2024 www.bcmmag.com

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