Page 32 - BCM July 2024

PROMOTIONS

so guests may add pocket change or Beach Boys, surf and Jimmy Buf- 14. Develop a music club.
small bills to the cause. Also have fett music. Be sure to o er favorite Assemble a comprehensive list of
informational iers or brochures on beach cocktails such as Pina Coladas, attendees that can be segmented
hand to help educate guests about Mojitos, Margaritas, Mai Tais and by music preference so they can
BVL and any upcoming fundraisers Daquiris. Other themes to consider, be emailed or texted appropriate
you may have on the calendar. depending on your marketplace, special reminders or o ers. ink of
13. Develop special themes for include “Tex-Mex,” “Outlaw it as a way of getting the occasional
your weekend music-and-light Country,” “Classic Blues,” “Smooth Saturday night customer to visit the
shows. A “Beach Night” would be Jazz” and “No Words” — an evening center on another day of the week a
a natural, with a heavy rotation of of all-instrumental hits. few more times per year.
15. Form a Youth Bowling Club.
Develop your own, non-shared list
of parents of local youth bowlers
by o ering kids 25-cent bowling
JOIN THE PARTY… throughout the month — or free
bowling when accompanied by a
paying adult. Use the list throughout
Increase Revenue the year to promote youth leagues,
tournaments, guest days (when
More Durable adults bowl for the same price as
More Fun for Kids the kids) and other programs. Job
one: lling holes in leagues for the
Safer Than Other Ramps new fall season ahead. It’s important
to charge at least something for all
games bowled (save for the occa-
Proudly Made sional BOGO) so that the game and
in America sport are not devalued in the minds
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OUR NEW DRAGON of young people.
COLORS! 16. Date Night. To help ll lanes
during the week, o er a special that
includes an hour of bowling, a certain
amount of arcade play or another
attraction (such as laser tag), plus
food and beverages for a set price.
You know your product mix and your
margins, so develop two or three
packages that will be attractive to
your guests and pro table for you.
17. Take Me Out to the Bowl
Game. Is there a minor league base-
ball team in your city or a short drive
away? For most teams, the season
begins strong but then attendance
wanes as temperatures rise and
families go on vacation. By the time
Pr Pro Shop Training Classes Pinsetter Parts, Lane the nal month of the season —
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Equipment Always Forming Machines and Supplies September for most teams — rolls
around, they are almost begging for
355 N. Iowa Street, Lawrence, KS 66044 people to come out, often loading
785-842-3237 • 24-Hour: 1-800-255-6436 up their schedule with an array of
giveaways. Consider ooring a super-
www.jayhawkbowling.com short-season league that runs for four
www.shop.jayhawkbowling.com weeks in August, with all members
attending a designated minor league
game in September.

30 • BCM • JULY 2024 www.bcmmag.com

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