Page 42 - BCM June 2024

PREVIEW

What to Expect at Bowl

Expo 2024, from A to Z

Our annual exploration of the industry’s largest business

gathering, from ‘Arapahoe Springs Water Park’ to ‘Zero.’

International Bowl Expo will be held a complimentary copy of “Building a aylord Rockies Resort and
a little later than usual and on di erent Story Brand” by Donald Miller. GConvention Center. Techni-
days of the week in 2024. (See the cally located in Aurora, Bowl Expo’s
schedule on page 32 for details.) So what ana Perino. Respected jour- host — for both the convention and
can you expect in suburban Denver? Dnalist. Check (co-anchor of the trade show — is just 11 minutes
Here’s our annual A-to-Z preview… “America’s Newsroom” on Fox by rideshare company or taxi from
News Channel). Revered political Denver International Airport. Special
rapahoe Springs Water Park. commentator. Check (co-host of room rates are guaranteed until June
AAn exclusive amenity for resort the panel program “ e Five” on 6. (See A, H, O, P, U and V.)
guests, this attraction o ers a spar- FNC). Best-selling author. Check
kling indoor pool, a heated outdoor (“Everything Will Be Okay,” “And the atch Chile Tartar. at is
pool, water slides, a 720-foot-long Good News Is…” and “Let Me Tell Hwhat accompanies the beer-
lazy river with water jets and bub- You About Jasper”). With this being battered cod sh and chips at the
blers, and sunbathing decks. e an election year and so much going Gaylord Rockies Resort’s Fortunate
Arapahoe Springs Bar and Grill is on with the candidates, gure on Prospector, along with mushy peas
conveniently located just steps from plenty of political insight mixed with and malt vinegar. e restaurant
the pool and lazy river, o ering All- Perino’s signature quick wit. Fun and pub o ers an array of beers and
American favorites and refreshing fact: Perino served as press secretary beer cocktails to provide a refreshing
beverages. for President George W. Bush, who counterpoint to the heat of the tartar.
keynoted Bowl Expo 10 years ago in
oot Camps. e day may be Orlando. ndustry Awards Brunch. at’s
Bdi erent (Saturday), but Expo Iright, attendees won’t have to
week will kick o with three day-long du-Talks. In addition to Bowl wait until lunchtime to see this year’s
Boot Camps, running from 9:30 a.m. EExpo’s always strong seminar slate of industry award winner hon-
to 4 p.m. One deals with mastering program (see: J, Y and Z), this year’s ored. (Peruse this issue for pro les
the basics of arti cial intelligence, Expo education program will include of two of the honorees, Proprietor
featuring Steve Lerch; another deals a series of quick, 25-minute presen- of the Year Steve Wiemer and
with growing leagues (see: L), while tations. Among the Edu-Talk topics President’s Award recipient Brian
the third takes a deep dive into how will be… Borowski.)
entertainment centers can make big
bucks with banquets (presented by ood Service, with Donald ason Brooks. Are you managing
Ryan Grom n and John Karabatsos). FBurns presenting. Other Jyour center’s team, leading it or
topics will include digital marketing coaching it? Brooks’ seminar prom-
hristy Kern. is StoryBrand (Nicole Krug), leadership (Courtney ises lots of valuable tips for becoming
Cpresenter will present a “Super Ramsey), merchandising (Megan a more e ective leader and devel-
Session” on telling a center’s story Burtch), the bar business (Kurt oping a more e ective team.
in a manner so potential guests will Moody), arti cial intelligence (Jon
listen and be motivated to plan a Lake sh), food and beverage (Alison iosks. Can they really help a
visit. e rst 150 registered guests in Anne) and card systems (Jason Kcenter operate more e ciently
attendance at the session will receive Mitchell). and pro tably without a decline in

40 • BCM • JUNE 2024 www.bcmmag.com

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