Page 108 - BCM June 2024

FIRST LOOK

sign a waiver during the process.
“Once you have a customer and you want to make them a repeat
customer, you make some targeted marketing efforts toward them,” AT A GLANCE
Baldwin says. “When someone consumes their value on a [cashless Venue: Elev8 Fun Indoor Adventure Park
payment] card, it will tell you what they played. It also determines Location: Tampa, Florida
if the attraction or video game is worth the investment. There are Proprietor: David Goldfarb/PrimeTime
some top performers and there are some Amusements
Architecture: CPH
bottom performers. This allows you to Interior Design: US Design Lab
have a good gauge on those types of Bowling Equipment: QubicaAMF (SPL Select
things.” Series Lanes, EDGE String Pinspotters, BES X
The results have been positive so far Ultimate/Conqueror X Business Preferred Scoring
for both locations that are in operation. and Management System, Harmony Ball Returns,
“We were fortunate enough to open Durabowl Bumpers, Custom Graphic Masking
in the later part of summer last year, so Units and Lane Deck and Capping Lights
there was a lot of hype and we came out Furniture: QubicaAMF Harmony Infinity
Arcade Game Distributor: PrimeTime
guns blazing,” Baldwin says. “Since then, Amusements
the reception in the Tampa market has Redemption: A&A Global
been overwhelmingly positive and it con- Cashless Payment Card System: Intercard
tinues to grow.” Laser Tag Arena Designer: Art Attack
That’s saying something for a business Laser Tag Equipment: Laser Blast
operating in a state already famous for Darts: Arachnid
family entertainment. David Goldfarb

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