Page 106 - BCM June 2024

FIRST LOOK

Electric go-kart racing and a highly themed “Bucca-
neer Bay” blacklight mini-golf course are among the
Tampa location’s other family-friendly attractions.

there,” Baldwin says. “We analyze it and see
if it’s a good fit for our offerings. You have to
find your core products and grow upon them.
“For us, our anchor was the go-kart track.
But we try to add something for everyone.
Bowling and mini-golf are multi-generational,
so they will be at all Elev8 Fun locations. Kids
can golf or bowl with grandma. Proprietors
need to consider their attraction mix and con-
sider their market.”
Baldwin says that all locations will try to
cater to the entire family with a variety of
offerings — including some targeted at adult
customers.
“Our target is the family, young adults, date
nights and, because of our bars, customers in
the 21-to-45 range,” he says. “There is some-
thing for everybody.”
The Elev8 Fun locations also go after groups by of people don’t think of bowling centers or arcades as
marketing for corporate business and promoting places to eat.
birthday parties. “We do our best to have higher-end burgers,
“These are easy targets,” Baldwin says. “A corpo- higher-end fries, and we will have a common menu
rate offering is a higher-end type of event. Companies mix in all of our locations for cost and consistency.
that have outings want to take it to someplace enter- We wanted to have a little more of an upscale type
taining. That’s a good revenue stream. Another solid offering for our food, but no matter where you go,
revenue stream is birthdays. We offer pretty much the most popular items will always be pizza, chicken
8-and-up as far as our birthday offerings. Those are tenders and burgers. We also offer some craft beers
revenue streams that should not be overlooked.” in our mix at the bar.”
For the older crowd, there is the PL8 Bar & Grill, The Elev8 Fun locations also develop a customer
offering a variety of food and beverages. database, which records the attractions they use, the
“We had some culinary advice from one of our orig- food they order and where they spend most of their
inal employees to develop our menus,” Baldwin says. time.
“We pride ourselves on having good food. And a lot To use the attractions, a customer must register and

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