Page 58 - BCM_April_2024

PROMOTIONS

and allow bowlers to enter up to a deliver great value and style. league season, providing an oppor-
certain number of brackets for $5 71. Work with a local minor-league tunity to fill holes and get new people
apiece. Each eight-player bracket team to organize a “Bowlers’ Day” involved in leagues. This is the time
would then pay $25 to the winner and or “Bowlers’ Night” at the ballpark. to pull out all the stops. With that in
$10 to the runner-up, with the other Make it a one-off promotion or turn it mind, the last 10 ideas are geared
$5 being donated to BVL. into a league program. Minor-league toward that effort over that critical
38-50. Beer consumption goes teams are populated by (mostly) three-day period.
up during the summer, which makes young people in their marketing 85. Early bird special. Open an
it a perfect time to bring in local or departments who are eager to work hour early and offer unlimited half-
regional brews that can command with groups to help fill seats — at price bowling until noon, along with
premium prices. Work with your prices that are a fraction of Major post-bowling breakfast specials.
local distributor or visit area brew- League Baseball tickets. 86. Signing bonus. Each new
eries to see what you can do to tap 72-75. One day each month, make league bowler receives a coupon
into this profitable tier of the beer a corner of your center’s parking lot book with open-play and food
business with a “Brew of the Week.” available for car washes conducted specials — after they’ve completed
51-54. Host a monthly beer by local high school groups. For secu- six weeks.
dinner. Beer-and-food pairing is a rity purposes, make sure each group 87. Create a nicely organized
thing, just as wine-and-food pairing includes adult supervision provided information table with brochures on
is. Special dinners provide opportu- by the school. various league and club programs.
nities to showcase your food program 76. Develop a “summer camp” 88. Make complimentary coaching
— and perhaps your entire facility program for youth bowlers that available throughout the weekend.
— to what may be an entirely new includes coaching. 89. Work with your pro shop to
audience. Better still, it’s an audience 77. Plan a “fall season tune-up” offer a ball, bag and shoes combo at
with money to spend. event in cooperation with your pro an attractive price for new bowlers
55. Organize a Football Fever shop operator to include a few games and newly signed league bowlers.
league. Some rabid fans live for of bowling, a grip check and an intro- 90. Offer daily specials for families
football season and don’t know duction to new balls on the market. that include bowling, pizza and soft
what to do with themselves after the 78-81. Designate one Sunday drinks.
Super Bowl. A summer league with each month as “Giving Sunday,” in 91. Conduct hourly drawings for
a football theme can help fill that which you donate a certain amount prizes donated by fellow Chamber of
void. Include some sort of football- per game bowled or hourly fee paid Commerce members. Winners need
oriented premium for each league to a local charity. Ask the charity to not be present but be sure to use the
member and utilize a playoff format promote the event to its volunteers so drawing coupons to build your data
at the end of the season to determine they’ll attend and bring friends. base.
the overall winner and final stand- 82. Host a Chamber of Commerce 92. Offer a “Lousy Bowlers League”
ings. mixer to help you develop relation- for those who think they aren’t good
56-68. Hold weekly “Nine Is Fine” ships that could pay off down the enough for league play.
No-Tap Tournaments, culminating road. 93. Introduce a new league
in an added money ($1 from each 83. Host a back-to-school event, that has not been on your center’s
entry fee during the first 12 weeks) handing out donated school supplies schedule in the past with the goal of
finale. to families on a budget. Make it truly getting once-a-week bowlers to bowl
69. Conduct a weekly tournament special by including a free hour of twice per week. Leagues with special
for seniors with singles and doubles bowling for each family. themes (such as wine tasting) or that
divisions. Participants may choose a 84. Teacher Appreciation Day. In offer premiums are ideal for this.
different doubles partner each week many school districts, teachers need 94. Send each guest home with a
if they wish — but only one partner to buy their own supplies. Take some sealed envelope containing a thank-
per week. Conclude the season with a of the pressure off them by providing you card (perhaps procured based on
party and league sign-up event. boxes of supplies, sponsored by local your new relationship with the local
70. Organize a league that offers a businesses, and thank them with a Hallmark store) and a bounce-back
premium. Strike Ten Entertainment free hour of bowling. coupon that’s valid through Oct. 30
is your go-to source for branded Labor Day weekend traditionally — so it doesn’t take away from your
items such as balls and jerseys that embodies the last big push for the fall Halloween promotions.

56 • BCM • APRIL 2024 www.bcmmag.com

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