Page 56 - BCM_April_2024

PROMOTIONS

Beat the Heat

No need for a cap; we’ve done the thinking

with 94 ideas for filling lanes this summer.

COMPILED BY BOB JOHNSON senior) bowler and one youth bowler. play customer draw a coupon out of
6. Use that tournament as a spring- a baseball hat or helmet (your local
ummer begins on Thursday, board for forming a short-season team’s, of course) for one (single),
S June 20, at 4:51 p.m. Eastern and league. two (double), three (triple) or four
ends on Sunday, Sept. 22. That means 7. Use the special games on your (home run) free games of bowling.
you’ll need to fill lanes for 93.6 days. center’s scoring system to conduct 16-28. Your parking lot can
Not all 94 ideas that follow will work daily or weekly fun tournaments for be used for a wide array of events
for every center, but at least a handful small prizes. and activities, including weekly
would. Use the list to get your cre- 8. Because Memorial Day occurs movies beamed on a side wall of the
ative juices flowing. before summer and Veterans Day building. Choose family fare that
1. On the first day of summer, occurs after, use the 4th of July as an rowdy teenagers would not think is
which is the longest day of the year, opportunity to honor those who have cool and provide security if you think
extend your bar’s happy hour from a served with free bowling for an hour. it might be necessary.
set time to sundown. 9. Produce a calendar of your 29. Stock claw machines and
2. Host a “We Forgot About Bowlers to Veterans Link fundraising redemption displays with licensed
Father’s Day” special, offering one events for the rest of the year, and prizes associated with some of the
free game of bowling for dads with hand it out to all vets who take movies to encourage arcade play
each paid youth game. Father’s Day advantage of the 4th of July special. before and after the viewings.
falls on June 16, so calendar the 10. Firecracker Singles. The 4th 30-34. Offer color-pin bowling
special on any day between June 20 falls on a Thursday, so host a four- on a recurring basis with a progres-
and the end of the month — or for day, holiday weekend tournament sive jackpot that’s challenging but
that entire period. with multiple divisions for your possible to win. Test various days and
3. Host a pet adoption day in league bowlers. Be sure to reach out times for popularity.
conjunction with your local shelter. to fall league patrons who may be 35. Mid-summer, hold a Tourna-
Use your parking lot for the dogs and sitting out the summer. ment of Champions and Near-Cham-
a meeting room or other interior area 11-12. Hold concurrent tourna- pions for all of your previous season’s
for the cats. ments for senior bowlers and youth league winners and runners-up.
4. Organize a Senior Casino bowlers, also with multiple divisions. Allow fill-in bowlers so all teams can
Adventure league. For centers 13. Host “Christmas in July” consist of four players. Make it a fun
located within a few hours of a viewing parties in conjunction with event with one regular, one no-tap
casino, develop a league fee that the Hallmark Channel’s month of and one Baker game, and display a
covers a roundtrip bus trip and a holiday movies. perpetual trophy bearing the names
food voucher. Work with the casino’s 14. If there’s a Hallmark store of the winning team members and
marketing team to provide other nearby, see if they’ll partner with you the league they represented.
perks such as match play coupons by providing gifts for drawings and 36. In conjunction with that event,
for blackjack and a certain amount of coupons for store savings. hold a “sweepstakes-style” doubles
free play for slots. 15. Baseball’s 94th All-Star Game competition, in which each bowler
5. Conduct a “Generations Trios” is set for July 16 in Arlington, Texas may enter with as many partners as
tournament, for which each team — within walking distance of the they wish.
must have one senior bowler (define International Bowling Campus, as 37. Host a “BVL Brackets” event.
that as you wish), one adult (non- fate would have it. Have each open- Use the base entry fee to cover linage

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