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BOWL EXPO PREVIEW







              Managing vs.                                                          world, we have to manage many, many

                                                                                    different things and, yes, we can say we
                                                                                    manage things, not people.
                                                                                      “But it’s still people that are a part of
                   Leading vs.                                                      or running those things. So, we have to
                                                                                    make sure that we understand what the
                                                                                    guidelines are so that they’re not run-
                        Coaching                                                    ning off the reservation — that there are
                                                                                    certain budgets, a certain time frame
                                                                                    and a certain direction that we want the
                                                                                    workflow to flow in.”
                                                                                      The leadership mindset comes into
                    How to identify and implement                                   the picture whenever a group of people
                     your best management style.                                    runs into a challenge and cannot figure
                                                                                    out what steps to take to resolve it.
                                                                                      “Whenever you put on that leader-
                                                                                    ship mindset, you help figure out
              BY JOHNNY CAMPOS                   the different executive levels of what a   what that solution should be, or paint
                                                 perfect food-service operation should   a picture of where the group needs to
                  xperienced bowlers know that   look like, that’s what has really led me   be,” Brooks says. “And you paint the
              E they cannot play the lanes the   to writing my book.”               picture so vividly that everyone can see
              same way every time, even in familiar   His presentation will focus on one of   what the destination is.
              bowling centers.                   the “keys” of his recently released book,   “Not every leader can talk you
                After starting a league session or a   “Every Leader Needs Followers/Never   through every single brushstroke. But
              tournament, skilled bowlers also can   Lead Alone Again.”             the great, visionary leaders are able to
              recognize when they need to adjust,   “Most books have chapters, but mine   paint that picture and let you see it —
              either on the approach, on the lane or   is 10 keys to transfer restaurant man-  and you will choose to get on a plane
              by switching to a different ball.  agers to hospitality leaders,” Brooks   while it’s being built because they have
                The same can be said of food-service   explains. “Key No. 5 is base elements of   painted that picture so well that you
              managers working in a bowling center   the talk I am doing at Bowl Expo, which   can see the destination even before you
              or an FEC. Sometimes different issues   is leading with the right mindset.  get there.
              call for different managing mindsets to   “It talks through how managing and   “Being a leader also means under-
              resolve a variety of situations involving   leading and coaching isn’t one versus   standing what the industry trends are,
              the center, the staff and customers.  the other; it’s understanding that they   what the different departments are
                That’s the core topic that Jason   are three different mindsets that most   within the company, and trying to find
              Brooks will explore in his presenta-  food-service managers have to under-  ways to bridge those gaps between
              tion called “Managing vs. Leading vs.   stand, and when to use them at the   the different departments in order for
              Coaching” at International Bowl Expo   right time to get the best outcome.”  everyone to get to where they need to
              this summer in Denver.               Brooks says he will go over the dif-  go.”
                Brooks has more than 30 years of   ferent styles of management mindsets   While the management and leader-
              experience in the restaurant industry   and reveal some of the pitfalls that   ship mindsets are somewhat similar,
              in various leadership roles. He has   might occur along the way. But first, he   the coaching mindset is quite different,
              worked for more than 20 restaurant   will define what each style of manage-  according to Brooks.
              brands, including six of the top 100 in   ment is.                      “Most people say or think that
              the United States.                   “When you think about managing, it   coaching is reserved only for the top
                “I always say that I’ve had the   involves taking a group of people and   five percent of companies or people,”
              opportunity to view the Mona Lisa   keeping them within certain guardrails   he says. “They think it’s something
              being painted 20 different ways,” he   in order to reach a certain point, by a   only executives get. But to be honest,
              says. “Some of them are amazing pieces   certain time, within a certain budget,”   coaching is the true mastery of one-on-
              of art and some of them are just pieces.   he says. “Most people use managing   ones.
              But having that background of seeing   for the greatest part of their day, which   “When you think about coaching
              everyone from CEOs and COOs to all of   isn’t a bad thing. In the food-service     (continued on page 92)

              52  •  BCM  •  APRIL 2024                                                              www.bcmmag.com




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