Skip to Main Content

Market Your Booth

You have secured your exhibit space at Bowl Expo! The next question is how can you promote and market your presence at the show? Here's a list of easy-to-implement ideas to help spread the word about your participation in Bowl Expo this year.

Ways to Market Your Boooth

Some of these ideas may seem pretty basic, and many are quick, easy to implement and won't cost you a thing. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads. This year we are offering use of the Bowl Expo Logo as well as a Visit Our Booth Graphic for your website, in your email signatures, in your advertising campaign for Bowl Expo 2026, or for digital marketing. The Bowl Expo logo may only be used to promote the show and your participation in the event. Please do not distort the color of the logo. Any other use of the Bowl Expo logo must be approved by Show Management.

Bowl Expo Logos Visit Our Booth Grahpic

Ways to Market Your Booth

E-Communications

  • E-blast – Send an e-blast to your customers and prospects, which contain your booth number, a link to the Bowl Expo floor plan, products and services you will be showing, and/or any show specials or new product announcements.
  • Email signature – Use the Bowl Expo logo in your e-mail signature, add your booth number under your email signature with a link to the Bowl Expo registration page.
  • Brochure – Email a link to the show brochure to your customers and prospects.

 

Website

  • Banner Ads – Drive traffic to your booth and increase show registration! Click below to download the web banners and save them to your desktop to place on your website.
  • Website page – Create a special page on your website dedicated to your participation in the show. Include where your booth is located on the floor plan, products and services you will be showing and any show specials or new product announcements you will be making at the show.
  • Website banners coming soon

Sponsorship/Advertising

  • Sponsorship – Purchase a sponsorship that will increase brand awareness and foot traffic during Bowl Expo.
  • Advertisement – Purchase an ad in a trade publication that promotes your booth, products/services, and/or show specials.
  • Click below to learn more about our new enhanced sponsorships.

Bowl Expo Sponsorships

 

Direct Mail

  • VIP invitation – Send a personal invitation to your customers and prospects about your booth. Keep it brief, but include your booth number and why it would benefit them to come see you.
  • Postcard – Create a postcard to mail to your customers and prospects about your booth.
  • Envelopes – Print or stamp a message about your booth on your company envelopes.
  • Invoices – Include booth number and information in communications you are already sending, such as invoices, to customers.

Ways to Market Your Booth

Social Media

There are several benefits to social media marketing including: expanding your reach, creating a persona, offering promotions & deals, gathering user generated content and communicating with other businesses. Contact Chris Rush at ChrisR@bpaa.com to learn how to utilize Bowl Expo’s social media to help promote your company and attendance at Bowl Expo 2026.

Facebook

Add numerous status updates on your company's Facebook page promoting your booth. Engage your followers with info about your booth by posting on Facebook.
Download Facebook Header

X (formerly known as Twitter)

Promote your booth by making numerous tweets on your company's Twitter Page using the #bowlexpo2026, #ibe2026 or #bowlexpo2026 hastags.
Download X Header

LinkedIn

Promote your LinkedIn exhibit space by creating a dedicated LinkedIn Event to act as a hub, utilizing targeted LinkedIn Event Ads to reach specific attendees, and sharing behind-the-scenes content (booth design, teasers) to drive booth traffic. Leverage personal profiles for authentic reach, pin posts to your company page, and live-stream from the floor. 

Instagram

Promote your exhibit space on Instagram by posting high-quality teasers, behind-the-scenes Reels, and countdown stories to build anticipation. Use official event hashtags, location tags, and collaborations with partners to increase reach. Engage directly with followers by answering questions and hosting giveaways to drive booth traffic. 

Blog

Start a blog for your company and write about exhibiting at the show.

Ways to Market Your Booth

Special Events

  • Special Events – Generate on-site buzz by hosting a special event at the show. Contact Chris Rush at ChrisR@bpaa.com if you are interested in hosting a special event.

Telemarketing

  • Hold Message – Mention exhibiting at the show and your booth number in your telephone on-hold message.
  • Phone calls – Call your best clients and prospects to personally invite them to the show and your booth.

Miscellaneous

  • Coupon – Provide attendees a coupon that can be turned in at your booth for a free gift/promotional giveaway. Consider providing a premium gift targeted to your best customers or best potential prospects.
  • Discounts – For those who attend the show, provide special show pricing that will not be available at your business the following week. 
  • Lead Retrieval – Send all the attendees who stopped by your booth an email and a personal letter after the show to thank them for visiting your booth. More information about lead retrieval available in the exhibitor kit.
 

Sales Contact Information

Chris Rush
Exhibitor Sales Associate
(O): 817-385-8480
Email Chris

Justin Moore, CEM
Director of Meetings & Events
(O): 817-385-8449
Email Justin
Fax: 817-633-6129

© 2026 Bowling Proprietors' Association of America, Inc.
Privacy Policy Terms of Use