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AI Boot Camp: Master AI Basics to Propel Your Business

Steve Lerch

Saturday, June 29, 2024
9:30 a.m. - 4:00 p.m.

As part of your full registration to the 2024 IBE – at no extra charge, all attendees are invited to attend this Saturday addition to the IBE Bowling University educational lineup.

Overwhelmed by AI hype, fear missing out, unsure where to start

“Let systems run the business Dive into a full-day, hands-on bootcamp led by industry expert Steve Lerch, formerly of Google's innovation philosophy team. As AI fever grips 2024, this immersive workshop equips you with the knowledge and tools to navigate and gain valuable time by using this transformative technology to grow your business. 

No prior AI experience needed! Steve breaks down the fundamentals, making them accessible and actionable, even for beginners.

You'll gain:

  • Clear understanding of AI concepts
  • Practical first steps 
  • Real-world insights 

Don't let the AI wave pass you by! Equip yourself with the tools and insights you need to thrive in this dynamic landscape. 

Space is limited to this session. Be sure to select the appropriate Boot Camp ticket option when registering yourself and/or your team members for Bowl Expo.


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Growing Leagues for Any Business Model

Gerald Morrow, Kelly Bednar

Saturday, June 29, 2024
9:30 a.m. - 4:00 p.m.

As part of your full registration to the 2024 IBE – at no extra charge, all attendees are invited to attend this Saturday addition to the IBE Bowling University educational lineup.

“Let systems run the business and people run the systems. People come and go but systems remain constant."""" League Bowler Development hasn’t really changed over the past 40 years, but it’s a skill set that hasn’t been shared with the new generation. What was simply """"Tribal Knowledge"""" is now documented, created by the BPAA League Development Committee, the Bowler Development along with the System of League Bowling provides bowling center owners, operators, managers and other personnel with fast and efficient guidance on the development and retention of league bowlers. This full-day Boot Camp takes a deep dive into the system to provide you with the tools and techniques necessary to meet your league goals, regardless of the season. No matter how much or how little skill you have in league development, the guidance in this system will make you a better, more proficient and more confident bowling center owner, operator, manager or league coordinator.

Space is limited to this session. Be sure to select the appropriate Boot Camp ticket option when registering yourself and/or your team members for Bowl Expo.


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Banqueting for Entertainment Centers

Ryan Gromfin, John Karabatsos

Saturday, June 29, 2024
9:30 a.m. - 4:00 p.m.

As part of your full registration to the 2024 IBE – at no extra charge, all attendees are invited to attend this Saturday addition to the IBE Bowling University educational lineup.

Ideal for Event Coordinators, Food & Beverage Managers, General Manager, Proprietors and/or anyone responsible for making your events more pro table with food & beverage. Execution and costing of food & beverage are critical foundations for long term growth and pro tability with group events, join us to learn:

  • Create attention grabbing menus and menu items that are both executable and distinctive to your brand.
  • Tips & tricks to impress your guests with executable buffet and banquet setup examples.
  • Learn how to calculate the correct amounts of food and pricing structures to maximize your profitability.
  • Steps and tools to elevate your group event food and beverage operations and execution.
  • Industry experts share suggested best practices about group/corporate party food and beverage.

Space is limited to this session. Be sure to select the appropriate Boot Camp ticket option when registering yourself and/or your team members for Bowl Expo.


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Building A Story Brand:

Clarify Your Message So Customers Will Listen

Christy Kern

Sunday, June 30, 2024
1:30 p.m. - 4:45 p.m.

Most leaders, marketers, salespeople, and managers struggle to explain what they do. It's not because they aren't smart, hard-working, or likable, it's because they aren't communicating clearly.

StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. Once you clarify your message, your company will begin to grow.

First 150 registered guests in attendance to the session receive a complimentary copy of Building a Story Brand by Donald Miller. New This year: Be sure to select the Supper Session ticket option when you register for Bowl Expo.

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Brunswick Bowling

Sunday, June 30, 2024
1:30 p.m. - 3:00 p.m.


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Qubica/AMF

Sunday, June 30, 2024
3:15 p.m. - 4:45 p.m.


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Ingredients for Success: Mastering the T.O.T.A.L Approach in Restaurants

Donald Burns, The Restaurant Coach

Wednesday, July 03, 2024
9:45 a.m. - 10:45 a.m.

In today's fast-paced and competitive culinary world, creating a standout restaurant is no small feat. How do you ensure your establishment not only survives but thrives, capturing the hearts (and taste buds) of every patron? Join Donald Burns, renowned as The Restaurant Coach, as he unravels the secret sauce behind restaurant success derived from his groundbreaking book, "Ingredients: Creating TOTAL Restaurant Success in 90-Days." Dive deep into the 3P Framework and the T.O.T.A.L approach, and walk away with actionable strategies to revolutionize your restaurant's trajectory.


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Social Media Advertising

Nicole Krug, Social Light

Wednesday, July 03, 2024
9:45 a.m. - 10:45 a.m.

Cash is precious these days, so if you're going to advertise you need to make those dollars count. This session teaches you how to maximize your campaigns by focusing on the right audience. Covering all the elements an advertising campaign needs to include as well as the tools social media platforms like Facebook and LinkedIn offer. Including:

  • How to focus your advertising message to identify, and get in front of, your ideal customer
  • The role of design and creative elements
  • How to take advantage of testimonials and influencers
  • Choosing your social channel (Facebook, Instagram) and the different tools each offers
  • Testing campaigns to achieve success

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Managing vs Leading vs Coaching

Jason Brooks, HospiVation, LLC

Wednesday, July 03, 2024
9:45 a.m. - 10:45 a.m.

Leading With the Right Mindset: Managing vs Leading vs Coaching is the art of using the right approach in situations to help yield the ultimate results in conversations, challenges, and team development. The average hospitality professional will act in all three facets multiple times a day to reach positive results for their team. The trick is knowing which mindset and methodology is appropriate for the given situation. Unknowingly most of your teams' underperforming results are based on not knowing the differences between the three. Even with those that know the three mindsets, they can still over-commit to stay within just one. It is not one versus the other, but a balance of all three. Uncover the fundamentals of when to use a management style, versus leadership style, versus a coach mentality, and build a productive team through the power of relationships.


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Game On: Navigating the Future of the Industry

Amber Lambert and Steve Lamoreaux, Betson

Wednesday, July 03, 2024
9:45 a.m. - 10:45 a.m.

In this engaging and interactive presentation, Steve Lamoreaux and Amber Lambert discuss challenges and the state of the industry and where it's going, the impact of technology, VR, e-sports, multi-attraction locations, trends, challenges, and competition. This session also outlines potential growth areas for the industry and trends of changing consumer preferences. Finally, learn ways to stay ahead of the curve with not only attraction and game choices, but customer service and marketing/promo ideas.


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You are Leaving Money on the Table: How and Why to Sell Non-Alcs

Kurt Moody, Patrick Henry Creative Promotions, Inc.

Wednesday, July 03, 2024
11:00 a.m. - 12:00 p.m.

The fastest growing category in all of adult beverage is non-alcoholic. Sales are up 300% since 2019, and this year will top half a billion dollars (Nielsen IQ). Just like every restaurant carries oat milk, and every menu has vegetarian options, every bar & restaurant needs to offer non-alc options. If you don't, you‚are losing money‚ and losing ground to your competitors. Launching a new product category can be daunting. But getting started is easier than you think, and the rewards are immediate. In fact, Nielsen reports that households buying non-alc are worth 59% more than those that only purchase alcohol.  We believe strongly that non-alc is for anyone and everyone, regardless of your market.


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Adapt or Die with A.I.: Artificial Intelligence in Marketing & Branding

Jon Lakefish, Lakefish Group LLC

Wednesday, July 03, 2024
11:00 a.m. - 12:00 p.m.

Adapt or Die w/ A.I. - Artificial Intelligence in Marketing Branding Description: A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs. In this presentation: In this session review some of the best AI platforms that are available for you to use. Interact with some of the platforms in real-time, and look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process.


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The Yellow Cake Principle: Your Recipe for Influence and Success

Roger Grannis, GrannisGroup

Wednesday, July 03, 2024
11:00 a.m. - 12:00 p.m.

Would you like to have your cake and eat it too? The Yellow Cake Principle will show you how. Served up with a blend of actionable ideas and a generous dash of humor, the Yellow Cake Principle provides the ingredients you need to connect, influence, and persuade. Need to increase revenues, deepen relationships with customers and colleagues, or recruit and retain employees more easily? Whisk your worries away. After this program, those interactions will be a piece of cake. The laughter is just the icing. Warning: The Yellow Cake Principle has zero calories but will improve business results.


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Your next steps to modernize, expand and/or build.

David Wallace, Turfway Entertainment Management Group

Wednesday, July 03, 2024
11:00 a.m. - 12:00 p.m.

You have an idea and are looking to grow...where do we go from here? Explore all considerations focusing on architectural, construction, operational set up and management of your brand. With a focus on best practices, pitfalls and attractions that work in today's world, based on your budget and your target audience.


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Restaurant Management 201

Alison Anne, Restaurant Revolution

Wednesday, July 03, 2024
1:45 p.m. - 2:45 p.m.

This brand new seminar guides managers of Food and Beverage venues through the process of becoming a cohesive team with strong leadership. Learn the top 10 management training topics that give you the knowledge, skills, and systems needed for your team to properly run the daily operations of the Food & Bev aspects of your Center, while still having the time and focus to manage the business details that drives success! This session is perfect for owners, managers, key employees and potential management team members wanting to learn the fundamental skills to consistently operate at a high level. 


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Using AI to Enhance the Bowling Center Experience

Tim Hines, MSG

Wednesday, July 03, 2024
1:45 p.m. - 2:45 p.m.

A transformative journey where the age-old thrill of bowling meets cutting-edge technology. In this presentation, we explore how AI is revolutionizing the bowling experience at every level, making it more immersive, engaging, and enjoyable for both casual bowlers and enthusiasts. Learn to embrace the future of bowling with technology that not only preserves the sport's essence but elevates it to new heights.


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Too Much to Do & Not Enough Hours: How to Save Time Using ChatGPT

Courtney Ramsey, Courtney Ramsey Speaks, LLC

Wednesday, July 03, 2024
1:45 p.m. - 2:45 p.m.

As a leader and high-performer, you need to stay ahead of the curve when it comes to utilizing the latest technologies for your business, and in an age of "do more with less," efficiency is essential. That's why you won't want to miss this breakout session on ChatGPT! Join Courtney to explore the potential of AI for enhancing your communication and content creation. She provides practical insights that will help you move past the hype and intimidation and give actionable ways to use ChatGPT to your advantage. Don't get left behind as the world changes rapidly around us. Attend this breakout session and learn how AI can help your team accomplish so much more this year... all without adding headcount!


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Embracing Technology with Self Serve Kiosks

Panel

Wednesday, July 03, 2024
1:45 p.m. - 2:45 p.m.

Are you trying to decide if adding kiosks will be a god ROI? Are you still on the fence of the new technology? Are you undicided which which is best for your facility? All great questions this panel of proprietors already in the space share how they made their decisions and how are thing going since the addition of Self-serve kiosks to their facility.


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Food Service

Donald Burns

Wednesday, July 03, 2024
3:00 p.m. - 3:25 p.m.


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Digital Marketing

Nicole Krug

Wednesday, July 03, 2024
3:00 p.m. - 3:25 p.m.


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Leadership

Courtney Ramsey

Wednesday, July 03, 2024
3:00 p.m. - 3:25 p.m.


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Merchandising

Megan Burtch

Wednesday, July 03, 2024
3:00 p.m. - 3:25 p.m.


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Bar

Kurt Moody

Wednesday, July 03, 2024
3:40 p.m. - 4:05 p.m.


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A.I.

John Lakefish

Wednesday, July 03, 2024
3:40 p.m. - 4:05 p.m.


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F & B

Alison Anne

Wednesday, July 03, 2024
3:40 p.m. - 4:05 p.m.


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Card Systems

Jason Mitchell

Wednesday, July 03, 2024
3:40 p.m. - 4:05 p.m.

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