Growing Leagues for Any Business Model
Robin Marshall, BPAA

Sunday, June 29
9:30 AM - 4:00 PM

As part of your full registration to the 2025 IBE – at no extra charge, all attendees are invited to attend this Sunday edition of the IBE Bowling University educational lineup. However, seats are limited to the first 40 registered attendees. Pre-registration is required. This full-day Boot Camp takes a deep dive into the system to provide you with the tools and techniques necessary to meet your league goals, regardless of the season. No matter how much or how little skill you have in league development, the guidance in this system will make you a better, more proficient and more confident bowling center owner, operator, manager or league coordinator.

Redemption Merchandising
Megan Burtch, Redemption Plus

Sunday, June 29
9:30 AM - 4:00 PM

As part of your full registration to the 2025 IBE – at no extra charge, all attendees are invited to attend this Sunday edition of the IBE Bowling University educational lineup. However, seats are limited to the first 40 registered attendees. Pre-registration required. Megan Burtch from the Redemption Plus team goes into detail of redemption room merchandising in a fun-filled, hands-on workshop, where you will focus on building merchandise and crane displays.

Maximizing Groups & Events
Beth Standlee, Trainertainment

Sunday, June 29
9:30 AM - 4:00 PM

As part of your full registration to the 2025 IBE – at no extra charge, all attendees are invited to attend this Sunday edition of the IBE Bowling University educational lineup. However, seats are limited to the first 40 registered attendees. Pre-registration is required. Join Beth Standlee and the Trainertainment team as they walk you through a full day of groups & events operations and execution.

Enhancing Your Brunswick A2 Pinsetter Operations
William Pike, Pinsetter Performance Plus

Sunday, June 29
9:30 AM - 4:00 PM

As part of your full registration to the 2025 IBE – at no extra charge, all attendees are invited to attend this Sunday edition of the IBE Bowling University educational lineup. However, seats are limited to the first 40 registered attendees. Pre-registration is required. Spend the day learning safety, best Practices, preventative maintenance, troubleshooting, adjustments and more.  This new boot camp is designed for small center proprietors that are hands-on with the mechanical operations of their center. Proprietors are welcome to bring more than one person from their center.

AI Session: Adapt Today with AI: The 5 AI Tools You Can Use Today to Improve Your Marketing
Jon Lakefish, Lakefish LLC

Monday, June 30

1:30 - 3:00 PM

Sponsor Pavilion: QubicaAMF

Monday, June 30

1:30 - 3:00 PM

Sponsor Pavilion: Brunswick

Monday, June 30

3:15 - 4:45 PM

AI Session: Adapt Today with AI: The 5 AI Tools You Can Use Today to Improve Your Marketing
Jon Lakefish, Lakefish LLC

Monday, June 30

3:15 - 4:45 PM

Boosting Profits: Driving Sales with Your Beverage Menu, Marketing & Guest Engagement
Christie Lawler, CJL Consulting

Thursday, July 03

9:45 - 10:45 AM

Unlock the potential of your beverage program in this impactful session. Learn to leverage menu innovation, strategic marketing, and consumer engagement to boost sales and strengthen your brand. Discover how to craft a menu that tells your unique story and sets you apart from competitors. Gain insights into developing a bar strategy that enhances guest satisfaction and drives revenue. Walk away with practical tips to create memorable experiences that keep customers returning.

Building Effective Relationships with Policymakers
Sarah Helton & Tom Schreibel, Michael Best & Associates

Thursday, July 03

9:45 - 10:45 AM

Elected officials rely on engagement from proprietors to understand the bowling industry and proprietors’ businesses and how they can be supportive. When bowling proprietors are engaged with elected officials, stronger relationships are built, and more knowledge is shared about policies that impact the industry. 

Join Tom Schreibel and Sarah Helton of Michael Best Strategies to learn the importance of engaging your elected officials, and how to effectively build relationships to protect and support the bowling industry.

Boost Your Brand with an Accessible Website
Nicole Krug, Social Light

Thursday, July 03

9:45 - 10:45 AM

If your website isn't accessible, customers can't use it effectively, which may result in lost revenue‚ and potentially a lawsuit. Having an accessible website not only protects your business, it enhances the customer experience while boosting loyalty. Learn about the importance of accessibility and how to improve your business' digital experience to be inclusive of all prospective customers.

The Sound of Culture
Monica Scott, Hawks Agency

Thursday, July 03

9:45 - 10:45 AM

A culture's sound reflects its components, influencing perceptions of your team, products, and marketing. This topic motivates by addressing issues, aligning values, and driving cultural breakthroughs.  Each culture has a unique sound shaped by intentional perspective (values, vision, storytelling) and practice (tools, rhythm, pace). Leaders should ask: What is the sound of your culture? What do you want it to be? This message empowers leaders to progress and achieve cultural breakthroughs.

Leveraging a Bar Trend for New Revenue Streams Kurt Moody, Patrick Henry Creative Promotions

Thursday, July 03

11:00 AM – Noon

The non-alcoholic beverage category is the fastest-growing segment in adult drinks, with sales skyrocketing 300% since 2019 and topping half a billion dollars (Nielsen IQ). Just as every restaurant now offers oat milk and vegetarian options, bars and restaurants must integrate non-alcoholic beverages or risk losing customers and revenue to more adaptive competitors.

Join Kurt as he demonstrates innovative recipes and strategic approaches to launching this lucrative product category, showing how easy and immediately rewarding it can be to expand your beverage menu with these in-demand, alcohol-free options.

10 Creative Ways to Fill Your Center During Downtime
Sheryl Bindelglass, Sheryl Golf

Thursday, July 03

11:00 AM – Noon

Turn downtime into profit time with creative ways to generate more income from lanes, party rooms, event spaces, and even parking lots. Discover how to fill your place with programs, promotions, and partnerships that drive traffic during off-peak times. Learn 10 fun, actionable ideas to attract guests during the week, from special events to community partnerships. Best of all, these concepts can be implemented quickly to boost attendance and maximize revenue‚ even in the off-season.

Google Ads Amplifier: Take Your Digital Marketing from Basic to Brilliant
Steve Lerch, Story Arc Consulting

Thursday, July 03

11:00 AM – Noon

Google Ads may be simple to get started, but there are countless advanced strategies and custom reports that most bowling center leaders don't have time to master. In this presentation, you'll learn from a 10-year Google veteran, who will show creative and custom solutions that your bowling center could be using.

5 Ways to Maintaining Focus, Purpose & Momentum
Janine Stange

Thursday, July 03

11:00 AM – Noon

Are you constantly battling procrastination? As an entrepreneur, it can be tough to juggle work and personal life - the lines are often blurred.  Join Janine to stay focused, empowered and achieve repeatable wins during disruption. By adopting her proven 5-step "Momentum Mindset" framework; through powerful storytelling and interactive exercises, you will be equipped to embrace change courageously and lead with clarity and purpose.

Menu Engineering-Attract New Guests, Improve Guest Experiences, Drive Sales & Profit
Monte Silva, Monte Silva Coaching

Thursday, July 03

1:45 – 2:45 PM

This session is a deep dive into how to engineer your menu for maximum results. It includes defining your brand, evaluating your current offerings, who are your current guests, growing your guest base, proper pricing, size and updates, kitchen workflow, training, and building sales and profitability.

Threading the Needle: Tournament Oil Patters
Nicholas Hoagland, H2M Management

Thursday, July 03

1:45 – 2:45 PM

Unlock the secrets of tournament oil patterns in this essential session. Perfect for proprietors who run their own tournaments, host USBC events, or regularly welcome tournament groups, this discussion provides valuable insights into selecting the ideal oil pattern. Learn best practices and guidelines for "threading the needle" with oil patterns that challenge skilled bowlers while ensuring an enjoyable experience for all participants.

Bowling Center Arcade Optimization: Tips, Tricks, and Common Mistakes
Howard McAuliffe, Pinnacle Entertainment Group

Thursday, July 03

1:45 – 2:45 PM

Equip yourself with the tools needed to drive revenue and streamline operations in your bowling center. As many centers face their first non-COVID-related decline in sales and profits, it's time to master arcade optimization, sales growth, and cost control. Learn from industry experts how to:

- Analyze and select new games for maximum appeal

- Utilize existing systems to minimize theft

- Enhance your redemption program for increased profitability

- Identify and avoid common pitfalls specific to bowling centers

Achievement Now! Elevate Your Success
Tyler Enslin, Tyler Enslin International

Thursday, July 03

1:45 – 2:45 PM

Establish your potential in today's competitive market with this interactive session. Explore timeless success principles and modern implementation techniques. Develop confidence, a growth mindset, productive habits, and exceptional people skills. Learn 4 simple, immediately applicable habits to drive achievement, discover keys to a productive mindset, and create personalized action steps for success. Don't miss this unique opportunity to cultivate essential traits for business prosperity and personal growth.

Small Center Menus

Thursday, July 03

2:55 – 3:20 PM

Tournaments Idea Share

Thursday, July 03

2:55 – 3:20 PM

Arcade

Thursday, July 03

2:55 – 3:20 PM

Bar

Thursday, July 03

2:55 – 3:20 PM

Small Center Menus Panel

Thursday, July 03

3:30 – 3:55 PM

Revenue Generator Idea Share

Thursday, July 03

3:30 – 3:55 PM

Arcade Panel

Thursday, July 03

3:30 – 3:55 PM

First Time Leaders

Thursday, July 03

3:30 – 3:55 PM