Thursday, June 4, 2020
General InfoSeminars

Seminar Information

Thursday, July 2nd, 2020

Boot Camp Logo

Boot Camps

As part of your full registration to the 2020 IBE – at no extra charge, all attendees are invited to attend this Thursday addition to the IBE Bowling University educational lineup . However seats are limted to the first 40 registered attendees. Pre-registration required. Please Click Here to reserve your seat.

League and Guest Development

Thursday, July 2nd, 2020

9:30 am - 4:00 pm

Speaker: Gerald Morrow

Company: BPAA

“Let systems run the business and people run the systems. People come and go but systems remain constant." League Bowler Development hasn’t really changed over the past 40 years, but it’s a skill set that hasn’t been shared with the new generation. What was simply "Tribal Knowledge" is now documented, created by the BPAA League Development Committee, the Bowler Development along with the System of League Bowling provides bowling center owners, operators, managers and other personnel with fast and efficient guidance on the development and retention of league bowlers. This full-day Boot Camp takes a deep dive into the system to provide you with the tools and techniques necessary to meet your league goals, regardless of the season. No matter how much or how little skill you have in league development, the guidance in this system will make you a better, more proficient and more confident bowling center owner, operator, manager or league coordinator.


Recruiting & Retaining Talent (Talent Acquisition)

Thursday, July 2nd, 2020

9:30 am - 4:00 pm

Speaker: Bart Burger

Company: BPAA

Where did all the good candidate for hire go? With unemployment rates at sub 3% it seems there aren’t even good prospects to hire. Hope is not lost, this course for Proprietors, Managers and HR directors helps to create a culture in your center that not only retains the good employees but makes your center a destination good candidates seek out.


Maximizing Food Service Profits in a Traditional Center

Thursday, July 2nd, 2020

9:30 am - 4:00 pm

Speaker: Mike Holtzman

Company: Profitable Food Service

Offering your bowlers outstanding food and beverage in addition to their games will greatly increase your revenue. In this unique look at bowling center F&B, we will review a case study of a BPAA member bowling center. This in depth review includes menu and menu engineering, branding, guest experience, cost of goods, food quality, and ordering. Breaking down these aspects first hand will reveal the keys to a successful bowling F&B operation.


Games and Redemption Profitability

Thursday, July 2nd, 2020

9:30 am - 4:00 pm

Speaker: John Karabatsos

Company: BPAA

In partnership with the FEC committee's extensive reaserch and compilation of information Bowling University's John Karabatsos bring his years of experience in games and redemption with Brunswick and NAMCO Entertainment to life in this limited availability Boot Camp on the next level of operations of Game and Redemption for your Bowling Entertainment Center.


Friday, July 3rd, 2020

Bryan Caplan

Super Session

Bryan Caplan - Google Super Session: Google My Business, AdWords, Analytics
Date: Friday, July 3rd, 2020

Time: 1:30 pm - 4:45 pm

*Limited to the first 150 Registrants!

Learn how customers find your business online and how to promote your online presence using a free business listing search engine optimization (SEO) techniques and online advertising. This three hours deep dive into how Google can grow your business in as in depth of a Digital Marketing session ever offered at Bow Expo. This Super Session introduces tools that can help including Google My Business, Google AdWords, Google Analytics and Google Trends.


QubicaAMF Sponsor Pavillion

1:30pm - 3:00pm


Brunswick Bowling Products Sponsor Pavillion

3:15pm - 4:45pm

Saturday, July 4th, 2020

Traci Brown

8:30 am – 10:00 am

Category: Staffing/Staff Development

Seminar Title: Liar, Liar Pants on Fire

Presented By: Traci Brown

Company: Traci Brown, Inc

Can YouTell When Someone is Lying? Let Body Language Expert Traci Brown Show You How! Are you winning the game of Two Truths and a Lie? You play every day and don’t even know it. Win the game with your team clients potential hires and vendors to dramatically improve your bottom line, detect fraud before it happens and keep your company off the front page for the wrong reasons.

Can you trust your team? Can vendors really deliver what they promise? Are they lying over the negotiation table? Are clients telling you all of their needs? Do they like the job you did? Have potential hires inflated their resume? Are they really who they say they are in the first place? And most importantly…How would your life change if you really knew what those closest to you were doing and not saying? In this fast paced keynote you’ll learn how to use Traci’s system to separate the lies from the truth in today’s headlines...and in your own life so you’re never deceived again. You can quit second guessing your instincts and immediately tell fact from fiction when you learn:9 telltale signs someone is lying, Know which lies are important. Know which lies you should tell. Quickly uncover the truth

Dan Gingiss

8:30 am – 10:00 am

Category: Digital Marketing & Guest Experience

Seminar Title: How to Get People Talking Positively About Your Brand in Social Media

Presented By: Dan Gingiss

Company: Winning Customer Experience, LLC

Every day your bowling center is providing experiences for your customers. But are they experiences worth sharing on social media? No one shares an average experience; they share things they love and things they can’t stand. With all of the noise of social media clouding a brand’s ability to control the message. Wouldn’t it be nice to be able to tilt brand sentiment in a positive direction? In this fun and energetic session you’ll see dozens of real-life examples of companies creating customer experiences that result in the brand lovers being louder than the haters. You will learn why there’s no such thing as an “offline” experience anymore, simple ways that companies can improve the customer experience to create raving fans and why your customers crave 1-to-1 engagement – especially in social media. This session will leave you inspired to go back to work and make your own customers’ experiences remarkable! And Dan Gingiss doesn’t just talk about experience he creates one for the audience too, he's a league bowler since childhood.

John Karabatsos

8:30 am – 10:00 am

Category: Attractions

Seminar Title: Game Room Operations

Presented By: John Karabatsos

Company: BPAA

What are the key components of a successful game room and how should they work together to deliver the best guest experience while increasing your profitability? Join industry veteran John Karabatsos as he discusses important strategies and considerations on how to position your game room experience to keep guests coming back for more and more fun.

Gerald Morrow

8:30 am – 10:00 am

Category: Guest Development

Seminar Title: New Guide to Increasing Guest Frequency

Presented By: Gerald Morrow

Company: BPAA

Every person in your market is a potential bowler, and possibly one day a league bower! Making the guest conform to your product is not a sustainable strategy, today you must match the guest to the right product. Every current or potential guest falls somewhere on the "Bowler Life Cycle". The market always dictates the product. At BPAA’s Bowling University, we teach to the Bowler Life Cycle and believe that understanding where the guest is in their experience with bowling helps allow you and your team to match the guest with the appropriate product. Join Bowling University's Gerald Morrow for an instroduction to the League Development Committee's newest release.

Stephanie Angelo

10:15 am – 11:45 am

Category: Staffing/Staff Development

Seminar Title: Leading the Pack – How a Culture of Learning Puts You Ahead

Presented By: Stephanie Angelo

Company: Stephanie Angelo – Speaking/Training/Consulting

Companies need to constantly innovate to stay ahead of the competition. A company content to stand still eventually becomes stagnant and loses market-share. You need to be skilled and informed to adapt to ever- changing environments. You need motivation and inspiration to break through to the next level. You need a compass a guidebook and directions.In this session attendees learn what a Culture of Learning is, why it’s of critical value to your organization and the seven ingredients to create and sustain it. A strong Culture of Learning equals reduced absenteeism, higher productivity, loyal and engaged employees. Your takeaway is higher performing employees higher performing teams and a higher performing organization.

Geoffrey Brown

10:15 am – 11:45 am

Category: Digital Marketing

Seminar Title: 6 Ways to Establish Your Bowling Alley's Brand on Social Media and Review Sites

Presented By: Geoffrey Brown

Company: GoDaddy

Whether you've been in business for decades or you're just about to open your doors you know you need to have a strong brand presence online in order to keep up. Your brand represents what and who you are. So how do you communicate all of this about your brand online? During this presentation I'll show you how to create a consistent, compelling brand on the social media platforms that matter most to consumers. More specifically you'll learn these six steps to successfully build your brand online: Be where your customers are: Show and tell, Get personal, Be social, Cross-promote, Stay connected

Russ Van Natta

10:15 am – 11:45 am

Category: Attrations

Seminar Title: Attractions: So many options!

Presented By: Russ Van Natta

Company: Creative Works

Join us for a session with industry leaders to learn about some of the newest options available for attraction in out industry today.

Rosenberg Ron

10:15 am – 11:45 am

Category: Bowler Development

Seminar Title: The Inner Secrets to Double Your Memory!

Presented By: Ron Rosenberg

Company: QualityTalk, Inc.

If you have trouble remembering people’s names and other important information then this is the program for you. One of the top-rated sessions at conferences across the country this highly interactive and entertaining program helps you dramatically improve your memory! Thousands of people just like you have learned these simple techniques that will help you remember names and faces and other details, and recall them days or even weeks later! Come prepared to have fun as you learn how to double your memory and create lasting impressions on your customers co-workers family and friends!

Jeff Butler

2:30 pm – 4:00 pm

Category: Staffing/Staff Development

Seminar Title: Multigenerational Management - The Ins And Outs of Managing 4 Generations in the Workplace

Presented By: Jeffery Butler

Company: JButler International

Today an unbelievable four different generations are sharing the workplace today. With each generation having its own culture and beliefs how do you successfully manage each one so that you are able to optimize their performance but also addressing their differences? The answer is crucial to your organization’s culture and long-term strategic success. In this program best-selling author Jeff Butler shares his research and insights into the four generations motivations differences and communication styles. You will learn how organizations across various industries are thriving with a multigenerational workforce. And you’ll gain specific actionable strategies to manage your cross-generational challenges and turn your multigenerational workforce into a competitive advantage.

Rocky Bush

2:30 pm - 4:00 pm

Category: Digital Marketing

Seminar Title: Ways to Grow Your Revenue Through Social Media Interactions

Presented By: Rocky Bush

Company: | Creative Ninja

This session covers three social media platforms that can help grow your revenue in your center, bring brand awareness and help with your search engine optimization. Over 80% of business-to-business leads come from social media. Learn about LinkedIn both professionally and as a business page, Pinterest to drive website traffic and increase your SEO plus telling your story on Instagram incorporating the “FOMO Effect.” This session is best suited for centers that are already active on Facebook and are looking to dive in on other social platforms.

Sherry Howell

2:30 pm - 4:00 pm

Category: BEC Marketing

Seminar Title: The Secret to Guest Loyalty: How Rewards Programs & Memberships Can Help Your FEC Win

Presented By: Sherry Howell

Company: CenterEdge Software

As you build or grow your FEC Brand, you need to take advantage of every opportunity to rise above the every-growing competition. This session will give you insight into developing the most effective loyalty rewards and membership programs that help you maximize every guest relationship. You’ll walk away with little-known benefits and ideas for designing and implementing a program in your facility.

Gerald Morrow

2:30pm - 4:00pm

Category: Small Center

Seminar Title: Small Center Panel-Things that keep you up at night!

Presented By: Gerald Morrow

Company: BPAA

Join fellow Small Center and Small Market proprietors as they discuss the big things the "keep us up at night" we all deal with. This panel/discussion format is always one of the most talked about sessions at and after Bowl Expo. Is there something you want to talk about be sure to complete the online form or handout at the door

Tim Gaynor

4:15 pm - 5:45 pm

Category: Guest Experience/Staff/Development

Seminar Title: I AM...

Presented By: Tim Gaynor

Company: Coach. Develop. Inspire.

How do you get teams working together to create positive customer experiences? You build an environment where each employee is expected to take responsibility for results coached to lead from every role and provide the ownership needed to exceed all customer expectations. Employees are often held back by myths that prevent them from developing influence. In I Am..... learn to debunk these myths of leadership, overcome challenges of influence, build a model of principles for self-growth and gain the tools to coach your teams potential to their performance. All so that your customers will have a positive experience each and every time.

Chad Murphy

4:15 pm - 5:45 pm

Category: USBC

Seminar Title: USBC Update

Presented By: Chad Murphy

Company: USBC

Join the USBC tem for an update of the membership association's newest programs, rules and more.


4:15 pm - 5:45 pm

Category: BEC Marketing

Seminar Title: Customer Connect powered by Salesforce

Presented By: Ronny Dodd / Gary Williams

Company: BPAA

Are you ready to take your CRM to a new level? Deliver the personalized experiences your customers expect by using the integrated CRM platform that we call Customer Connect powered by Salesforce™. This revamped version of Customer Connect provides powerful, connected products for improving your marketing, sales, commerce, service, and more.Join the BPAA Webservices team as they walk you through the new partnership with Salesforce™.

Micheal Hotzman

4:15 pm - 5:45 pm

Category: Food & Beverage

Seminar Title: Bowling Center Food & Beverage: Best Practices for the New Decade

Presented By: Michael Holtzman

Company: Profitable Food Facilities Worldwide

We are now in the 2020’s and Bowling Center F&B is rapidly evolving! Our kitchens staffing and rising cost of goods are all a challenge... So how do we keep up with feeding every guest demographic from kids to carnivores and vegans to those with allergy restrictions? In this session we dig into the best practices for strategic success in the new decade. We will cover food trends and menus staff hiring and retention efficiency issues and solutions and of course profitable best practices.

Attendees Say

  • It’s Electric! Being at Bowl Expo is a lot of fun, there are many innovative products out there. You get to see the next big thing before it becomes the big thing!

    Tyler Herreman
    Centennial Lanes – Hays, KS

  • One of the best reasons I’d think to come is to visit with other bowling centers and seeing how their operations are and networking amongst one another.

    Chris James
    Cordova Bowling Center – Cordova, TN

  • I get a good pulse to where the industry is at and who the people are that are making those trends and taking the industry to where it’s headed.

    Gianmarc Manzione
    Bowlers Journal International – Chicago, IL

  • I come to Bowl Expo to take a break from my business, get rejuvenated while meeting with other proprietors, and learn key things from the different educational seminars. It gets me back in the game. It gets me mentally thinking that I can do things better and I can do things differently at my center.

    Marc Mattecheck
    North Bend Lanes – North Bend, OR

  • It’s a great way to find new ideas for your bowling center. Not necessarily if your center is struggling, but even if you have a booming bowling center! Not only can you offer stuff to other people, but there’s some great ideas out there that maybe you’ve just never thought of before.

    Brandon Wilder
    Buffaloe Lanes – Raleigh, NC

Stay Connected

Find Us On Facebook

Follow Us On Twitter

Follow Us On Instagram

Click to replace the verification code picture!
Copyright 2020 by BPAA Terms Of Use Privacy Statement