Page 52 - BCM June 2024

BOWL EXPO PREVIEW

Ready to Become

a Super Hero for

Your Business?

AI is here and its promise is unlimited. Rather than
being intimidated by it, Steve Lerch, Courtney Ramsey
and Jon Lakefish say you should embrace it.

BY BARRY SPARKS (Note: This image created by AI.)

ave you ever been in a room says AI can potentially change and attract a larger crowd.
H with 1,000 geniuses and asked the framework for marketing and n Student Bowling Leagues. Start
them to brainstorm ideas on how to branding. He will help Bowl Expo a new bowling league specifically for
improve your business? attendees understand the AI tools students. Offer flexible scheduling to
The odds are no one has. But Story and how to use them to enhance accommodate busy school sched-
Arc Consulting’s Steve Lerch, a 2024 their marketing and branding. ules. Promote the league as a fun
International Bowl Expo Boot Camp “Most small-business owners way for students to socialize, stay
speaker, says artificial intelligence don’t know how to use AI for their active and learn a new skill.
can provide a similar experience. business,” he says. “The beauty of n School Spirit Nights. Partner
Better still, it’s not complicated to AI is you don’t have to be Nike or with local schools to offer dis-
use, nor is it expensive. Macy’s to use it and benefit from it.” counted bowling for students,
“AI is like the internet was 25 AI offers small-business owners a faculty and staff who wear their
years ago,” he says. “It will be as cost-effective way to become more school colors or spirit wear. Con-
transformative as the computer and productive and efficient. There are sider offering prizes for the school
the internet were. What it can do is basic, free AI platforms, as well as with the most participants.
absolutely amazing.” advanced platforms that cost as little AI also can create content. I asked
ChatGPT (generative pre-trained as $20 per month. ChatGPT to create three Facebook
transformer) is an artificial intel- So, what are some of the things posts for August featuring winter
ligence program that generates that AI technology — such as Open leagues, back-to-school bowling and
dialogue. It can process our natural AI’s ChatGPT, Google’s Gemini or glow bowling. Within five seconds, I
human language and generate a Amazon’s Claude — can do? received these recommendations:
response in seconds. It can answer For one, it can brainstorm. Stumped n Post 1: Winter League Sign-
questions, write letters, develop to come up with new promotions, Up. Get ready for a season of strikes
content for websites, simplify com- employee incentives or menu items and spares! Sign up now for our
plicated topics and much more. for your restaurant or bar? Let AI winter bowling leagues and join
Courtney Ramsey’s topic for Bowl help you. the fun. Whether you’re a seasoned
Expo is: “How to Save Time Using I asked ChatGPT to generate three pro or new to the game, we’ve got a
ChatGPT.” The talent develop- back-to-school promotions, and league for you. Don’t miss out on the
ment consultant says, “ChatGPT within five seconds here’s what it action — reserve your spot today!
can save proprietors and operators came up with: #WinterBowling
30 to 60 minutes a day. It’s a great n Back-to-School Bash. Host an #BowlingLeague
small-business tool. It’s like having event with games, music and prizes. #Strike
a highly competent and efficient Offer discounted bowling, arcade [Image: A group of friends bowling
personal assistant who works for you games, food and drinks. Consider and having a great time.]
24/7.” partnering with local schools or
Jon Lakefish of the Lakefish Group organizations to promote the event (continued on page 122)

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