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Macy’s Thanksgiving Day Parade Activation . 2 year partnership with exposure to over 50 million
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viewers on NBC and CBS plus over 3.5 million consumers along the parade route in NYC. Social media
activations included a $1,000 Macy’s Shopping Spree Sweepstakes.

World’s Fastest Strike 2 0 1 9

Aric Almirola, driver of the #10 GoBowling Ford Mustang, teamed up with Go Bowling PBA Tour Pro marked BPAA’s 6th consecutive year
Bowler, Jason Belmonte, to roll the world’s fastest strike. Almirola drove the #10 GoBowling Ford while of membership growth!
Belmo launched a bowling ball out the passenger window while traveling at 140mph, at 10 bowling
pins set up on the start-finish line at the Charlotte Motor Speedway – achieving the goal and getting a
STRIKE! Video generated 7.7 million video views and television coverage generated over $266,000 in
ad value.
3,463 BPAA Member Centers
4,762 Total U.S. Centers Available
73% U.S. Membership—Market Share of Available Centers
National Bowling Day – August 10, 2019. National Bowling Day was featured on Fox & Friends. Randy Thompson, Randy
Pedersen and Rocio Restrepo, appeared on Fox & Friends to announce National Bowling Day, August 10, 2019. Bowling
lanes were featured on the plaza and bowling received over 15 minutes of national TV time with 21.6 million viewers, $1.6M in
media value as well as 1 million impressions and reach on social media.
BPAA has a 95% Renewal Rate and a
97% Renewal Rate with members that remain open for business.
Holiday Digital Marketing Campaign
Go Bowling partnered with Shareability, an award-winning digital marketing agency based out of
Los Angeles, to utilize social media and other digital marketing platforms to reach an audience of
potential casual bowlers to build top of mind awareness of bowling and to remind these consumers Over 200 Bowling and Bowling Entertainment Centers joined BPAA
to go bowling during the holiday season. The theme of the video was simple – “Bowling Brings Peo- For the FIRST TIME in 2019!
ple Together” – so Shareability began the search to find candidates for this surprise and delight
video. Three families were identified as the most suitable, all with unique separation circumstances,
setting the stage for capturing three different emotional reunions all being filmed in a bowling center
with bowling cast not as the star, but as a prominent supporting actor in the video.

The video content was utilized to create a series of :15 and :30 commercials suitable for use on
social channels or as local TV advertising by our member centers. Campaign resulted in:
• 18.9M Impressions
• 10.6M in Total Reach
• 6.5M in Total Video Views BPAA Membership
• 176,452 in Engagements
• 7,185 in Total Shares
• 3.3% Engagement Rate
3,463
GoBowling Pin Car 3,440
The new pin car made appearances in 13 events across the country traveling over 16,000 miles in 2019. Events included a
Chicago White Sox game, Go Bowling at The Glen NASCAR race, Fox & Friends for National Bowling Day in NYC, Detroit’s
Woodward Dream Cruise and the US Open to name a few.
3,389
The pin car appeared on nine local television news programs covering the appearance events staged by BPAA members in 3,375
their local communities. It also had prominent visibility on four nationally televised events: National Bowling Day, Go Bowling
at the Glen, PWBA Tour Championship and the Go Bowling 250. 3,340 3,345
3,332

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