Page 3 - BPAA2019Annual Report_splitted

Over the course of the year, Strike Ten Entertainment (STE) developed and executed a broad range of
industry and sponsor-related activation projects. Strike Ten continued on its core mission to increase na-
tional top-of-mind awareness of bowling and to assist the bowling industry by driving traffic, developing
new bowlers and increasing center visits. Highlights from 2019 include the following:
80%INCREASE
10 SCHOOLS 26 BOOTCAMPS
ACROSS THE U.S. WITH OVER 13,000 COAST TO COAST.
CLASSES IN 2019
LIVE with Kelly & Ryan. Junior Gold Champion Katelyn Abigania appeared as a guest on the Lil’ Champs Show that aired on June 6, 2019. Strike
Ten set up a bowling lane on the LIVE with Kelly & Ryan television show set. Appearance reached 2.9 million viewers and generated over $1.2 mil-
Education lion in media value.

Knouse Foods: Musselman’s . Contract extension activated for 2019 and renewed for 2020. Program included free
game coupons and in-center marketing.
You utilized more
education from BPAA’s
Bowling University than Albertson’s & TOPS Markets Monopoly Free Bowling Promotion
ever before—another Consumers won Free or BOGO coupons playing the Monopoly game at their local stores.
record setting year! • 111,625 coupons redeemed
• 110,000 New Go Bowling Opt-Ins
• Generated over 300,000 center searches on GoBowling.com
• Contract renewed for 2020

Go Bowing at The Glen NASCAR Monster Energy Cup Race- Watkins Glen International . Entitlement Sponsor of
the 2019 Go Bowling at The Glen, August 4 , 2019. Leading up to the race and on-site activations included:
Providing • League Program
• Social Media Promotion – #10 Wins & You Could Win $10,000
resources to • Mobile Lanes ( Brunswick) 2 lanes, fully operable string pinsetters
help members • Social Media Green Screen Booth
with their • Free Game Distribution Initiative –
staffing needs • Earned Media Exposure - Over $24.2 Million in Equivalent Media Value

Go Bowling PBA Tour Sponsorship. Sponsor for the 2019 Go Bowling PBA Tour; schedule poster provided to all Strike Ten
member centers. Launched the “Go Bowling Free America” Campaign that awarded everyone in America who
registered on GoBowling.com a free game if a PBA Pro bowled a 300 perfect game during the TV finals. Each
Go Bowling PBA Tour telecast featured the Go Bowling “Ask Randy” segment where BPAA members were
Talent & Acquisition digital, print and video assets given the chance to have Randy Pederson answer a question LIVE during the telecast.

PWBA Tour Championship / Go Bowling 250 at Richmond Raceway – September 16 – 20, 2019. QubicaAMF served
Education as the Official Lane Partner and installed the lanes for the 2019 PWBA Tour Championship. Following the PWBA Tour
Championship, the lanes were available for fans to bowl on with the PWBA stars and the driver of our #00 Go Bowling Ford
Mustang, Cole Custer. Go Bowling once again served as the entitlement sponsor of the 2019 Go Bowling 250 NASCAR
Xfinity Series race with a combined TV audience of over 160 million households.

In conjunction with the
League Development Social Media 2019. Strike Ten utilized social media channels to keep bowling top-of-mind among target audiences and encouraged more people to
Committee, Bowling go bowling.
University launched • Social Media Content Bank Averaged 860+ downloads per month
the Guide to Increasing • Social Media Content Bank has 800+ bowling center user accounts
Guest Frequency
• Facebook followers increased in 2019 by 11.1% -Instagram followers increased in 2019 by 100.3%
• Facebook impressions increased in 2019 by 260% -Instagram impressions increased in 2019 by 813%
• Facebook engagement increased in 2019 by 70% -Instagram engagement increased in 2019 by 19%
• Facebook post link clicks increased in 2019 by 120%
Guest Engagement BPAA Toolbox includes “how to” guide, wallet card, web graphics, print
materials available at bpaa.com