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IBC Youth Development is a joint effort by BPAA and USBC to move our game, sport and
activity forward. The Vision is for all children to experience the fun of organized bowling.
Our Mission is to cultivate opportunities to grow youth bowling through services, develop-
mental programs and competitions. We will support a ladder-based development system
designed for the growth of the athlete. We will speak to the children as they are, where
they are, as we support their needs at each step. Within the ladder, we will feature promo-
tion of bowling through all educational channels. Our promotional avenues include Bow-
lopolis, Bowler’s Ed, USBC Youth membership, USA Bowling, USBC High School, Pepsi,
Youth Open, Junior Gold, and USBC Collegiate.

Bowling is the No. 1 destination for birthday parties for children age 12 and under,
and we have continued to build awareness of the sport at these events with an
increased focus through the Bowlopolis brand. Around 200 centers across the
country utilize Bowlopolis as a theme for their birthday parties to recruit new kids
from parties to organized bowling. The Bowlopolis upgrade kit, which is free for
USBC Youth members age 8 and under in 2018-2019, was used in 2,193 centers
and received by 21,800 youth members. The Bowlopolis party supplies, which are
distributed by Party Direct, allows IBC Youth Development to focus on growing
the brand through consumer promotions and the youth membership program.

We continue to invest in the Bowler’s Ed brand, which introduces bowl-
ing to children through physical education classes in the schools. We
delivered 4,200 curriculums this year and, since 2005, more than 89k
have been delivered to schools. Bowler’s Ed was visible at more than
25 events nationwide, including regional and national SHAPE confer-
ences, community events, and multiple other events through local partnerships. The Bowler’s Ed Grant program had 54 applica-
tions and we awarded 40 grants in 2019, impacting 17 states and introducing bowling to more than 100,000 kids.

With the investment from USBC and BPAA, we were able to continue delivering a lower-
cost national membership product for $4 to make USBC Youth a true National Govern-
ing Body. This allows local associations, and centers, the opportunity to create custom
benefits for their youth bowlers. For the 2018-2019 season, we reached 120,577 USBC
Youth members.

The USA Bowling Coaching program helps develop USA Bowling coaches, which makes it possible for the league concept to
thrive. In 2019, we provided 53 seminars with 893 potential coaches in attendance. All attendees have the opportunity to re-
ceive their Level I USBC Coaching certification. In 2020, we will continue to provide a minimum of 50 seminars, at no charge to
those that apply.

In spring of 2019 we added an additional USA Bowling Specialist to expand our efforts in promoting the program. The results
included 1,954 attendees to Blast Off events, 149 new USA league members (19% increase), and the accumulation of 4,352
names and emails of families (89% increase) who expressed an interest in local youth bowling opportunities. We continue to
expand the programs by working with individual centers across the U.S. in addition to partnering with local associations to
launch the USA program across multiple centers within their local market.