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2019 Web Services

ANNUAL REPORT

Web Services
Chartered on June 7, 1932, the Bowling Proprietors’ Association of America (BPAA) is a trade association owned and operated on CUSTOMER CONNECT 682 websites hosted
behalf of bowling proprietors for the benefit of bowling proprietors. This report highlights the activities of the BPAA during the 706 website updates
2018 calendar year. An audited financial statement for 2018 will be available after July 1, 2018, and may be obtained either by Program Participation 3,593 email users
request or at www.BPAA.com. 378 users logged in 1,808,076 emails sent
163,762 new people added 7,905,104 emails received
5,877,471 total people 3,073,582 SPAM emailed blocked
PRESIDENT’S MESSAGE 1,774,206 total people okay to email 1,967,325 Viruses blocked
116,585 new people okay to email added
3,952 new cell numbers okay to text added Customer Care – Technical Support
109,190 total cell numbers okay to text 2,415 technical support cases created
In my second year as your President, I believe our association has made great strides in accomplishing the goals
our Officers and Board of Directors have established. In addition, the strategic plan we initiated last year is on Marketing Plans 3,777 technical support calls taken
pace to achieve even more of what we have prepared to do in 2020-21.
954 marketing plans created
The BPAA and Strike Ten Marketing staff has been working diligently to keep bowling top of mind in the public eye 10,810 total marketing plans
through our NEW Digital Marketing campaign. While collaborating with an award-winning marketing agency from
Los Angeles, that was introduced to us by Pepsi, we built a 2019 Holiday campaign to help build this top of mind
awareness and drive traffic into our centers. The digital marketing campaign alone generated a tremendous Government affairs
number of engagements and shares (over 10 million), with over 6.5 million views. The digital marketing campaign
prefaced our second year of the Macy’s Thanksgiving Day Parade in New York City. More than fifty-five million
people watched this parade to kick-off the holiday season. What an excellent way to promote bowling as an
occasion to share quality time with family and friends. There will be increased exposure for bowling through great Throughout 2019, BPAA’s Government Affairs (GA) Committee was actively engaged to address the many
social media and marketing in 2020. federal and state policy issues impacting proprietors. This included their continued partnership with the
government relations firm Michael Best Strategies (MBS) to provide BPAA and the Government Affairs
BPAA financially, has managed to perform above its fiscal goals for the past five years. This has allowed our Digital Committee with a team of experts to advise and advocate for proprietors’ interests.
Marketing, the Macy’s Parade and other programs possible without requesting funds from our members.

BPAA Education chalked up a record year in 2019. We experienced an 80% increase in the number of people who Working with MBS, the GA Committee met in January and discussed the issue of the Department of
took our online courses, which measured over 13,000. BPAA also conducted ten management schools and twenty Labor’s (DOL) proposed rule on its tipping regulations. The rule implements Congress’ action to prohibit
-six boot camps around the country and coast to coast. Two NEW key projects the BPAA Education department employers, managers and supervisors from participating in mandatory tip pools. The GA Committee has
assisted in developing for proprietors and managers included, 1) Collaborating with the League Development concerns about how the DOL defines managers and supervisors. These are “working” managers or
Committee in creating a guide to increase bowler frequency, and providing steps on how to eventually turn those supervisors whose dual roles are necessary and essential for a small business. Essentially, the DOL’s
guests into league bowlers, 2) Created a NEW Talent Acquisition Kit with great point-of-sale material to help our Randy Thompson
proprietors with their staffing needs. proposed definition would penalize small business proprietors and their workforce because the working managers or supervisors would not be
President permitted to participate in the employer-mandated tip pools. In December 2019, BPAA submitted comments to the DOL proposing that managers or
BPAA Webservices will be upgrading our Content Management System (CMS) in 2020, used to manage websites to BPAA supervisors who work in a dual role of both management and tipped employee be able to keep their tips or participate in the tip pools. DOL is
the latest DNN version. This new version will provide drag and drop capabilities to easily manage websites and currently reviewing all comments before it finalizes the rule.
provide updated security features to protect sites from hacking on the web. We will also be moving away from
our “home grown” Customer Relationship Management (CRM) tool and will be replacing it with one based on
Salesforce.com the #1 CRM in the world. This will enable us to provide a better user experience, faster response The GA Committee also engaged the Department of Justice (DOJ) regarding their review of the music licensing consent decrees with ASCAP and
times and the ability to add enhancements to the system in the future. We have started implementing these BMI as a part of their evaluation of all consent decrees in place. In August 2019, the GA Committee filed public comments to the DOJ on behalf of
changes for existing BPAA Webservices customers and will begin a general roll out for all members after Bowl BPAA in response to the agency’s request for information about whether the decrees were still effective given the changes in the industry and
Expo. technology. BPAA argued in its public comment that the consent decrees provide a series of fundamental principles that help promote competition,
and DOJ should allow congress to act prior to taking any actions on the consent decrees. DOJ has yet to take further action.
BPAA Smart Buy boosted our contracted buying partners to a total of 132. New partners in 2019 included
Intercard, Chive T.V., Campbells, JTM Cheese, Tampa Maid and Krutz, with more notable partners to come in
2020. Other key developments include:
• MBS engaged the SBA regarding their determination to provide bowling proprietors with an exception process under the 504 Loan program.
BPAA Membership has remarkably increased over the last six years. The combined efforts by each department has
contributed profoundly to this growth. I am thrilled to announce that last year alone, 120 bowling centers joined MBS has taken steps to work with SBA on approved language and to educate proprietors. In 2020, the GA Committee will engage Congress to
BPAA for the first time. call on SBA to educate all stakeholders in the exception process, including Appraisers.
• GA Committee conducted outreach with Members of Congress to form a Congressional Bowling Caucus to build a bipartisan group of
2020 will deliver even more innovation and progress for our industry and association, as we continue to make
every effort to pave the way for our centers to be successful. congressional champions for the bowling industry.
• MBS has also provided strategic guidance for state bowling proprietors’ associations such as Connecticut, Illinois and Wisconsin, and will
BPAA Meetings and Conventions staff have planned a tremendous International Bowl Expo in Denver July 2-6, continue supporting state associations in 2020.
2020. Dynamic speakers, engaging educational seminars, networking, appetizing meals and lively entertainment
will keep you delightfully captivated.
In addition to advocacy, the GA Committee provided biweekly federal and state policy updates, quarterly reports and a monthly news column in BCM
I am honored to have served as your President these past two years. I have truly enjoyed getting to know so many magazine to BPAA’s membership.
of you, gaining new friendships, and I look forward to meeting more of you at Bowl Expo.
Yours in bowling, Lastly, the GA Committee, through the BPAA Political Action Committee, took action to secure contributions for key candidates in essential races in
the 2020 elections. To learn more about the BPAA Government Affairs Committee and the BPAA PAC, please visit www.bpaa.com/bpaa/government
-affairs.