Page 88 - BCM June 2024

DESIGN

ARC Laser Tag Arenas Art Attrack

Lasertron

LazerRunner

Laser attractions provide a great opportu-
nity for proprietors to o er theming that
guests will remember… and talk about.

in countries like Canada, China, England, France and centered atmosphere, where small-town values like
Mexico. At its peak, the Rainforest Cafe chain includ- honesty, integrity and hard work were honored. Today,
ed 45 restaurants worldwide. Of that, 23 remain open Black Bear Diner is still serving the same genuine
today. However, some new international locations have experience and has grown to 156 locations.
opened in recent years in Malta and the United Arab A bonus for operators is that each location includes
Emirates, and one Dubai mall even has a Rainforest a retail area featuring Black Bear Diner branded
Café-themed shisha lounge. apparel, coffee, toys, mugs and more, which provides
A restaurant chain that’s still experiencing notable heightened brand awareness and additional income.
growth is Black Bear Diner. Born in the small mountain Brand awareness. In two words, that sums up the
town of Mount Shasta in California, founders Bruce primary benefit of theming. Your center may have a
Dean and Bob Manley created their first diner with a laser tag arena, but what sets it apart from other laser
black bear theme. They wanted it to be a place where tag experiences in the area? The answer should be
family and friends could be served home-cooked theming and a catchy, memorable name that relates to
meals with a focus on providing guests with excep- the theme.
tional service. Their vision also included a community- The same goes for a mini-golf operation. Theming

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