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STRATEGIC PLAN

2023 - 2025

OUR MISSION

Enhance the profitability of our members

OUR VISION

Lead the industry towards increased participation, relevance and prosperity

OUR STRATEGIC PRIORITIES

 PROFITABILITY

Ensuring members' success through vibrant growth

  • Advance the coordination of timely information to members regarding changes in economic conditions and opportunities.
  • Introduce strategies to assist members limit/eliminate adverse financial impact outside sources.
  • Increase Smart Buy usage and programs.

 EDUCATION

Develop education and training including the "importance of" and "how to" advocate at the national, state and local levels.
  • Expand use of digital content from Bowling University studio.
  • Introduce advocacy "toolbox" for use at national, state and local levels.
  • Develop an accredited 4-year degree program.

 SYNERGY

Create greater results for our membership through collaboration, engagement, networking and associated programs.
  • Increase membership.
  • Expand networking opportunities.
  • Encourage usage of all associated programs.

 WORKFORCE DEVELOPMENT

Develop career paths and support systems for the workforce of our members.
  • Introduce industry career paths and options.
  • Build partnerships with educational institutions.
  • Encourage members to create a long-term staffing/employee strategy.

 BRAND AWARENESS

Create positive perception of bowling across all platforms.
  • Expand public's positive awareness of bowling.
  • Introduce tactics to utilize media outlets more efficiently.
  • Increase foot traffic by building awareness.

OUR CORE VALUES

  • Support our members' knowledge and growth by leading with integrity
  • Listen, share, facilitate and engage across the industry
  • Build credibility by focusing on quality and delivering value to our members
  • Motivate and encourage memberse to grow their business knowledge
  • Generate measurable results through responsible and effective programs
  • Advocate on behalf of members to policy makers and consumers on issues facing our industry
  • LEADERSHIP
  • COLLABORATION
  • EXCELLENCE
  • INSPIRATION
  • ACCOUNTABILITY
  • ADVOCACY

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The Bowling Proprietors' Association of America, Inc. is a non-profit organization — the only one in the world that serves the specific, yet diverse, interests of bowling center owners.

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