Friday, June 23, 2017

Seminar listings and times at International Bowl Expo

Check out all the information you need to increase revenue and retain customers in your business.

Sunday, June 18, 2017

Boot Camp Sold Out

Boot Camps

NEW for 2017!!! As part of your full registration to the 2017 Boot Camps – at no extra charge, all attendees are invited to attend this first-time Sunday addition to the IBE Bowling University educational lineup.

Sunday, June 18, 2017
9:30 am - 4:00 pm
Food & Beverage Menu Boot Camp: Gregg Rapp

Whether you attended the Menus session at the Summit in Charleston, SC or not, this full day of Menu Engineering is a can't miss. Although reserved for the first 25 bowling centers to register, each center can bring upto 10 people from your company to participate in this hands-on menu education workshop. Teams leave at the end of the day with a fully-engineered menu. The morning is spent learning the components of what comprises a great menu and the afternoon teams are walked through the process of creating their very own customized menu.

Sunday, June 18, 2017

9:30 am - 4:00 pm
System of League Bowling - League Development Boot Camp: Kelly Bednar & Gerald Morrow (BPAA)

"Let systems run the business and people run the systems. People come and go but systems remain constant." League Bowler Development hasn’t really changed over the past 40 years, but it’s a skill set that hasn’t been shared with the new generation. What was simply "Tribal Knowledge" is now documented, created by the BPAA League Development Committee, the System of League Bowling provides bowling center owners, operators, managers and other personnel with fast and efficient guidance on the development and retention of league bowlers. This full-day Boot Camp takes a deep dive into the system to provide you with the tools and techniques necessary to meet your league goals, regardless of the season. No matter how much or how little skill you have in league development, the guidance in this system will make you a better, more proficient and more confident bowling center owner, operator, manager or league coordinator.

  • Limited to the first 20 registered centers for Food & Beverage Menu Boot Camp. Each registered center may bring up to 10 staff members.
  • Limited to the first 40 registered attendees for System of League Bowling-League Development Boot Camp. Pre-registration required.

Monday June 19, 2017

Back by popular demand. Bowl Expo Sponsor Pavilion - Monday, June 19

Don’t miss this unique opportunity to connect with select Bowl Expo Sponsors as they educate and debut new products and services to help you fine-tune your successful business.

Brunswick Kegel MillerCoors

Quibica SCN Logo Sysco

Tuesday June 20, 2017

Nicholas Hoagland

8:30 am – 10:00 am

Tournaments Case Study: Lessons From Thriving Tournament Bowling
Presented By: Nicholas Hoagland

The presentation showcases opportunities with regards to competitive tournament bowling revenue, utilizing a case study from over the past decade.

Revenue opportunities are abound in youth, collegiate, adult handicap, and adult scratch bowling if the events are successfully organized, promoted, and executed.

In this session, specific examples of privately-owned tournaments and USBC association tournaments are used as the templates to discuss how to organize and attract these events into centers—including best practices with regards to marketing, finances, operations and even lane maintenance.

David Dye

8:30 am - 10:00 am

Author's Alley: Winning Well: A Manager's Guide to Getting Results - Without Losing Your Soul
Presented By: David Dye

To succeed, managers need balance: they must energize people to achieve while creating an environment that makes them truly want to. Winning Well offers a quick, practical action plan―complete with examples, stories, online assessments, and more―for getting the results you need. Managers learn how to:

  • Stamp out the corrosive win-at-all-costs mentality.
  • Focus on the game—not just the score.
  • Reinforce behaviors that produce results.
  • Set clear expectations―delegating outcomes rather than focusing on process.
  • Celebrate even small successes.
  • Correct poor performance using the INSPIRE accountability method.
  • Demonstrate confidence and humility.
  • Energize teams to sustain excellent performance.
  • And more.

Today’s hyper-competitive economy has created tense, overextended workplaces. Keep it productive, rewarding, and even fun with this one-stop success kit.

Gregg Rapp

8:30 am - 10:00 am

Food & Beverage: Menu Engineering
Presented By: Gregg Rapp

Your food service has to be different than other restaurants in your market. It doesn’t cost any more money to add value to your foods and bring your customers a better meal. In fact, we want to help your customers remember why your menu items are the best in town.

Your Menu can be a Power Tool for Profitability as well as Guest Retention. Join industry expert, Gregg Rapp as he teaches you about Menu Engineering, Menu Design, Menu Trends and the ways to reach your goals with your menu. Learn the Five-Step Approach to fixing your menu and understanding the reasons behind the tools.

Learn why pictures don’t always help your menu and how to write menu descriptions matching your concept. Learn about pricing and why you need to stay with one format of pricing as you price all your items. If you have a Bar, learn also how to sell drinks and help your customers though the navigation process of an overwhelming drink decision! Come join us for an Information-Packed Seminar with all the latest information on Menu Engineering and Menu Design. This is a encore performance from the 2017 Summit with his acclaimed food service menu session.

Lauren Turner

8:30 am - 10:00 am

Social Media: Internet Marketing for Traditional & Family Entertainment Centers
Presented By: Lauren Turner

Search Engine Optimization (SEO) vs. Digital Web Presence - Traditional SEO is out the door and if you're still stuck in link building, keywords, and hundreds of pages on your website, you're missing the boat. But, are you caught up in the social media craze and spending every last dollar on SnapChat geofilters and Facebook Ads? Let's talk about what SEO means today, and how your digital web presence is more than a Facebook page.

Robert Winkler

10:15 am - 11:45 am

Leagues Fresh League Ideas
Presented By: Robert Winkler

Leagues are still and will always be a staple in the success of the bowling industry. However as a result of these changing lifestyles and demographic movements, the demand for league bowling participation, especially for traditional 30+ weeks has decreased, making the job of developing new and retaining existing customers even more challenging.

Get plugged into new and exciting ways to build leagues as well as tricks, tips and secrets as industry veteran Robert Winkler brings the League Bowler Development System to life by presenting examples of formats and options to help increase the number of bowlers participating in leagues nationwide.

Barry Moltz

10:15 am - 11:45 am

Authors Alley: B-A-M! Bust A Myth: Delivering Customer Service in a Self-Service World
Presented By: Barry Moltz

Customer service has been turned upside down by the self-sufficiency and immediacy of shopping and buying products and services on the web. Our self-help culture has been transformed into a self-service culture with customers able and willing to do much more for themselves. We are becoming accustomed to the benefits and good feelings we experience online through automated buying experiences that can be customized and personalized to our schedules, locations, buying patterns, and desires. More than ever before, the transactional relationship between the seller of products and the buyer of those products is critical to companies' overall profitability. In this increasingly transparent world where so many products and services are viewed by consumers as commodities, providing exceptional customer service becomes the only sustainable competitive advantage for creating customer loyalty. The harsh economic realities that every business faces today and for the foreseeable future make this even truer.

This session, based on the book titled the same, debunks the 20 common myths of customer service–from "The customer is always right" to "Customer service means the same thing to everyone," to "Companies achieve customer service by under-promising and over-delivering"– myths that too many companies use automatically to run their customer service practices and policies without ever questioning them. BAM! replaces myths with a tactical approach – showing companies how to make more money through attitudes and actions helping their customers feel satisfied in good times or bad. Creating satisfied customers is the only enduring competitive advantage left in a world market where virtually everything is a commodity.

Ryan Gromfin

10:15 am - 11:45 am

Food & Beverage: The Foundation for a Lifetime of Food Service Success
Presented By: Ryan Gromfin

Fancy title, with a simple message – Good is NOT good enough anymore! After studying thousands of restaurants and working with many of them as clients, success leaves clues (and so does failure). So, what are the highest profit, consistently busy restaurants doing that separates them from the pack?

There are 5 mandates that can be easily implemented and mastered. When these 5 mandates are executed properly, your food service will shift from a source of frustration and pain, to a highly profitable MACHINE. But, if you fall short of mastery in even just one of these areas, it could mean stress, struggle and overwhelm. Can you guess what they are?

Lynn Switanowski

2:30 pm - 4:00 pm

Social Media: Give Me 30 Minutes: Running a Successful Social Media Strategy in 1800 seconds a day!
Presented By: Lynn Switanowski

Social Media is a way to connect with your customers in real time. To be most effective, you need to participate in social media on a daily basis and continue to engage and educate your community with new information regularly. In this seminar you learn:

  • How to create and leverage content while minimizing your time involved with social media.
  • How to create aplanning guide for a week of social media interactions on Facebook, Instagram and Twitter.
  • What creates good content for customer engagement on your social media sites.
  • How to utilize time-saving tools to improve your time spent on social media.

Mike Abecassis

2:30 pm - 4:00 pm

Redemption & Games: How and When Your Games Become an Attraction vs. a Side Item to Your Guests
Presented By: Mike Abecassis

Dig in deep with industry veteran Mike Abecassis, C.E.O. of GameTime, as he uncovers what it takes to make your games the highlight of your guest's experience and the impact this can have on your venue. In this session Mike explains how the right location, space, and atmosphere make all the difference when presenting your attraction. Caliber of equipment, quality of prizes and even payment types can make your games the attraction or the side show.

John David

2:30 pm – 4:00 pm

Authors Alley: How To Protect (or Destroy) your reputation online
Presented By: John David

On a daily basis, negative information appearing online prevents people from getting jobs, advancing in their careers, and building their businesses. Negative online information causes great personal misery and can even tear families apart. The Internet can serve as judge, jury and executioner for practically any person's reputation. Regardless of whether you did something foolish, are associated with another's misdeeds, or are the victim of a third-party attack, most people are ill prepared for increasingly common online problems.

John P. David represents people and companies facing online issues, and he chronicles their tales in his presentation:

  • People do dumb things: A college student's night on the town goes off the rails and dozens of news stories online now exacerbate his bad decisions. Finding a job more than two years later remains a challenge.
  • Sometimes you are associated with negative news: An owner's namesake son gets in trouble, causing reputational damage for a century-old family business.
  • And then there are victims: Subjects of hate blogs and victims of online complaint sites stare down negative search results for years. Sometimes, lives are ruined.

David has more than 25 years of experience in public relations, and his articles on online reputation management appear in the Huffington Post, PR Daily and other trade outlets.

Steven Padilla & Roger Noordhoek

2:30 pm - 4:00 pm

Youth USA Bowling: Learn the Sport
Presented By: Steven Padilla & Roger Noordhoek

Join us for an introduction to the industry’s new Youth Learn to Bowl program. Modeled after the industry’s successful Bowling 2.0 for adults, this new program is again a collaboration with the BPAA League Development Committee, USBC Coaching as well as the IBC Youth Department and is designed specifically to help you introduce new youth to the great sport of bowling.

If you are looking to develop new youth business through a proven learn to bowl model, you and your team need to be here.  Attendees will not only have the opportunity to learn about the program but also how to execute the program at your center. Join USBC Gold Level Coach, Stephen Padilla, along with Senior Director of Youth Marketing—IBC Youth, Roger Noordhoek for this new program launch.

Justin Emig

10:15 am - 11:45 am

Social Media: Beyond Likes: How to Use Social Media to Increase Sales (Both Open & League Play)
Presented By: Justin Emig

Bowling proprietors rely on foot traffic to pay the bills, do not have the budget for a big TV campaign, and must get creative with how they can attract a relevant audience, more cost-conscious and attention-starved than ever. Add in the ever-elusive millennial and Generation Alpha consumers who are digital first, mobile only, and constantly looking for the next fun thing to do, and you have a recipe that has contributed to reduced head counts every month at centers across the country.

Most proprietors also have tried to do digital marketing, mostly by creating a Facebook page and posting the latest offers and coupons to attract consumers. However, as quickly as Facebook has giveth, they also taketh away just as fast, unless you are willing to pay. However, there is substantial opportunity to use social media and digital marketing to drive foot traffic, even using advertising, without investing a great deal of money.... actually a very minimal amount of money.

Justin shares 5 ways proprietors can rely on the power of social media to not only get in front of their audience, but remain top-of-mind and actually drive foot traffic to your center—sharing tips to get the most out of birthday party promotions, 'glow' bowl & evening bowl events, league play membership, and families looking for something different to do on a Friday night. These tips are action-oriented and something almost any center could replicate back home right away.

Having run over 300 social media campaigns (both paid and unpaid) for centers and organizations looking to drive foot traffic, these tips are proven to be successful, fit within even the smallest of marketing budgets, and drive results.

Frank Price

4:15 pm - 5:45 pm

Bowling Entertainment Center: Building the Perfect Team
Presented By: Frank Price

Good To Great by Jim Collins, endorsed getting the right people on the bus, the wrong people off and everyone sitting in the right seat as a key ingredient to a long-term, successful and profitable business.

Relevant leadership and a young workforce with great attitudes, smiles, energy, enthusiasm and personality give real meaning to your business. They set your facility apart from all others; by the way they make your business work. It’s the secret ingredient that justifies the price you can charge and how you achieve a highly desired, intangible, value-added experience. Your front-line employee is the single most important element in determining satisfaction, personal WOW and the desire to return for another visit. When guest expectations are met or exceeded, they come back more often and tell others about their experience.


The investment in your “People Attraction” will have the greatest impact on your long-term bottom line—no matter what tangible attraction your business offers. This session teaches a proven system based on personality temperament fit and everything needed to recruit, hire, train or retain perfect managers and employees to become known as the place where everyone cares and has the desire to serve your guest, just like they were family.

Andy Masters

4:15 pm - 5:45 pm

Author's Alley: How to STRESS Yourself Out, Be LATE For Everything, and DIE YOUNG
Presented By: Andy Masters

Tired of the same old time management and work-life balance messages? Dread no more. International Author/Speaker Andy Masters shares his humorous but thought-provoking spin on life-changing principles by presenting through his unique "What not to do" theme. Principles include over-commit to everyone, "multi-task-to-the-max", don't delegate, procrastinate, eat poorly, and don't sleep. Andy helps audiences across the country become “MASTERS” of prioritization, time delegation, and work/life balance—allowing you to control your schedule and not allowing your schedule to control you. Andy’s positive and entertaining program provides specific tools you can apply immediately so you can get MORE done, in LESS time, with HIGHER quality, and LESS stress in your career and your life. Recharge and refocus NOW...before it's too late!

Scott Lesnick

4:15 pm - 5:45 pm

HR / Productivity: The Ever Changing Landscape of the Workplace: Motivating, Managing & Mentoring Multi-Generations
Presented By: Scott Lesnick

Successfully Blending the Five Generations currently in the workplace can be a tall order. Your leadership is the key! Our goal is to help support happier, more productive employees and happy customers while also maintaining a company-wide focus. This interactive presentation covers strategic methods of improving employee morale, improving operational efficiency, increasing employee retention and improving employee productivity—how to find it, how to harness it and how to keep it. Millennial’s get a special nod in this presentation-you’ll see why they deserve it! Brain writing activity included!

4:15 pm - 5:45 pm

Social Media: Best Practices: What A Face Book Ad should look like
Presented By: Social Media Committee

Take a deeper dive into the Internet Marketing world with a ground level look at what fellow proprietors have done to successfully implement Internet marketing strategies over the past 6 months. Join us for case studies from real examples of Facebook Ads (both successful and not-so-successful campaigns). See and discuss SEO (Search Engine Optimization) strategies that small and small market bowling centers have done to set their center and move to the top of search engine results. Hosted by the BPAA Social Media Committee, this session helps “unpack” some of the mass amount of information gained throughout the day of education.

Attendees Say

Bill "I've been to over twenty International Bowl Expos and networking is one of the biggest benefits…every (year), I've taken at least one or two ideas back home that have more than paid for my trip."

Bill Wammes

All-Mar Lanes

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