10:15 am - 11:45 am
Social Media: Beyond Likes: How to Use Social Media to Increase Sales (Both Open & League Play)
Presented By: Justin Emig
Bowling proprietors rely on foot traffic to pay the bills, do not have the budget for a big TV campaign, and must get creative with how they can attract a relevant audience, more cost-conscious and attention-starved than ever. Add in the ever-elusive millennial and Generation Alpha consumers who are digital first, mobile only, and constantly looking for the next fun thing to do, and you have a recipe that has contributed to reduced head counts every month at centers across the country.
Most proprietors also have tried to do digital marketing, mostly by creating a Facebook page and posting the latest offers and coupons to attract consumers. However, as quickly as Facebook has giveth, they also taketh away just as fast, unless you are willing to pay. However, there is substantial opportunity to use social media and digital marketing to drive foot traffic, even using advertising, without investing a great deal of money.... actually a very minimal amount of money.
Justin shares 5 ways proprietors can rely on the power of social media to not only get in front of their audience, but remain top-of-mind and actually drive foot traffic to your center—sharing tips to get the most out of birthday party promotions, 'glow' bowl & evening bowl events, league play membership, and families looking for something different to do on a Friday night. These tips are action-oriented and something almost any center could replicate back home right away.
Having run over 300 social media campaigns (both paid and unpaid) for centers and organizations looking to drive foot traffic, these tips are proven to be successful, fit within even the smallest of marketing budgets, and drive results.