Peter Shankman - The Economy of the Next Fifty Years Will be Run by Customer Service
Date: Monday, June 19, 2017
Time: 9:00 am - 10:15 am
The days of begging for likes are over. The customer economy is all about doing likeable things. As the network gets smarter and smarter, it'll know your favorite places before you do, and share those with the world – when the world is looking.
So if your friends are looking for a doctor in New York City, and you live there, it'll show them who you use automatically because logic suggests that, if you go there a lot, you like the place, and your friends usually like what you like. It’s not private if you’re already posting from there, remember. What does this mean for your business? It means it's time to start focusing on the customer experience. Without that, no amount of advertising, marketing or SEO will save you.
- The five rules of the customer economy.
- Why speed matters.
- How to stay "top-of-mind" in every customer's mind, from beginning to end.
- How millennials, as well as Generations Z and Alpha are consuming content, and how you can get in front of them.