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Monday, January 15 at 9:45 – 11:00 AM

AI & The Bowling Industry: What's Now, What's Next and How Do I Get Started?

Steve Lerch

As artificial intelligence becomes the hot-button, viral topic of 2024, businesses are racing to embed AI solutions into their operations. But as with any race, especially those involving new technologies, it's easy to find yourself moving too fast, struggling to prioritize, or simply becoming overwhelmed with ideas. 

 We'll discuss the basics of AI and the simple, practical first steps that any business leader can take to better understand and identify available opportunities. From the most practical uses of Chat GPT to what's coming next, Steve Lerch, who formerly taught innovation philosophy at Google's global headquarters, will share stories of AI successes and failures to help your bowling business avoid pitfalls and stay focused in this rapidly changing world.

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Monday, January 15 at 11:15 AM – 12:30 PM

The Innovation Imperative: Keeping Pace in an Era of Accelerating Uncertainty

Brian Ardinger

The pace of change is accelerating, creating both uncertainty and opportunity. To succeed in this rapidly changing world, we need the tools, tactics, and technologies to accelerate new ideas, new business models, and new ways to create value.

From digital signage to interactive kiosks to artificial intelligence, leading businesses are taking advantage of new technologies to empower, engage, and enhance the customer experience. This session will discuss the trends driving new customer experiences and how businesses are innovating in the face of rapid change.

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Monday, January 15 at 2:15 – 3:30 PM

Use the Power of AI to Improve Your Email Results Automatically with Constant Contact

Matthew Montoya 

Join Constant Contact for an informational session on AI-powered email marketing & automation. Learn how Constant Contact has integrated AI into our product, and what it can do for you.

Discover what content you need to craft perfect messages - based on a few keywords. Banish writer's block, and increase opens with the right subject lines. Automate marketing tasks so you can get things done faster. You'll walk away knowing how to:

•            Create beautiful, personalized emails in minutes.

•            Craft the perfect message in the blink of an AI.

•            Segment your audience for better, more relevant messages.

            Increase your email response rate and click engagement.

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Monday, January 15 at 3:45 – 5:00 PM

How Chick-fil-A is Winning Hearts in Person & With Technology

Arthur Greeno

Join author and Chick-fil-A franchisee Arthur Greeno as he shares how he delivers the guest experience while embracing emerging technologies.  Learn how a world class brand like Chick-fil-A uses Tools, Training, Accountability, and Culture to not only be one of the highest grossing restaurant brands in the country but more importantly the “Employer of Choice” in the communities they serve. 

Get a rare glimpse into the training at Chick-fil-A, how they embraced “Mobile Dine In” as well as how they stay connected to guests through the Chick-fil-A one app and marketing in an emotional way!