Page 67 - BCM July 2024

Mr./Ms. Proprietor, Come on Down! down in their minds just ing, you can always say,
People round prices
“We changed our prices
If you want to see a benefit, you
You’re the next contestant on ‘Getting the Bowling Price Right.’ like they round their have to get increases on the items months ago.”
Choosing the correct
bowling average up. ose
extra few pennies will add you sell the most — such as soda. price point is one of the
up to a lot over the course most important jobs we
of a year. e only reason have. When you make
not to do this is if you a change in open bowl-
can’t get change from the banks. (As we know, that could ing pricing, you need to monitor what impact it has on
never happen.) Don’t worry, when the New World Order linage.
ushers in Central Bank digital currency, I will notify you I realize not everyone tracks linage, but you should.
in this column. If you don’t track it, you can’t know what your average
I like to implement price increases in the early sum- price per game is, and then the universe becomes mean-
mer, right after the fall leagues end. I do not like making ingless.
increases in the middle of a league season. However, It’s the same thing with food pricing; monitor the ef-
these are di erent times and if you feel you need to do fect it has on sales overall.
it, do it. Lord knows our vendors are going to raise their One last tip: If you want to see a bene t, you have to
prices. get increases on the items you sell the most. If you go up
at said, I do prefer summer for price increases. on soda pricing, it will have a greater impact than going
League bowlers are pretty much the only ones who know up on toast.
your pricing. If they complain at a fall league meet- Sometimes life isn’t that complicated…

www.bcmmag.com BCM • JULY 2024 • 65

064,065_Marketing_0724.indd 65 6/13/24 11:26 AM