Page 60 - BCM July 2024
P. 60

FIRST LOOK








                                                                 “Everyone knows how to bowl. And the SPARK feature can
                At a Glance                                      provide a di erent experience every time. Bowling keeps

                Venue: B&B Theatres Red Oak 12/B-Roll            people at the center longer.”
                Location: Red Oak, Texas                           McIntire says there’s a synergy among bowling and the
                Owner: B&B Theatres Operating Company Inc.       other attractions. Bowling tends to get customers in the
                Design and Architecture: Clockwork Architecture  facility, and they often do more than one activity.
                String Pinsetters and Masking Units: Brunswick Bowling  Bowling’s value goes beyond the revenue generated on
                Audio-Visual: Be-Media/Integrated Media Systems  the lanes, adds McIntire. It signi cantly drives food-and-
                Lighting: Be-Media                                              beverage sales.
                Furniture: Leap Hospitality                                      “Bowling has exceeded all of our expec-
                Arcade Distributor: Sha er                                      tations,” he says.
                Distributing                                                     Here are some lessons B&B  eatres
                Card System: Intercard                                          applied to its Red Oak location that may
                Redemption: Redemption Plus                                     bene t bowling proprietors…
                Virtual Reality: Creative Works                                  ■ Diversify.
                Movie Theaters: Sonic Equipment                                  Movie theaters have been much slower
                Company and SoftPlay                                            to bounce back from the COVID pandemic
                Climbing Wall: Spectrum Sports                                  than the bowling industry. Although busi-
                On the Web: bbtheatres.com                                      ness has steadily increased, attendance
                                                                 has not reached pre-pandemic levels. Recent blockbusters
                                                                 such as “Oppenheimer” and “Barbie,” however, delivered a
















































              58  •  BCM  •  JULY 2024                                                               www.bcmmag.com




         056,058,060_FirstLook_RedOak_0724.indd   58                                                           6/13/24   11:23 AM
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