Page 60 - BCM July 2024

FIRST LOOK

“Everyone knows how to bowl. And the SPARK feature can
At a Glance provide a di erent experience every time. Bowling keeps

Venue: B&B Theatres Red Oak 12/B-Roll people at the center longer.”
Location: Red Oak, Texas McIntire says there’s a synergy among bowling and the
Owner: B&B Theatres Operating Company Inc. other attractions. Bowling tends to get customers in the
Design and Architecture: Clockwork Architecture facility, and they often do more than one activity.
String Pinsetters and Masking Units: Brunswick Bowling Bowling’s value goes beyond the revenue generated on
Audio-Visual: Be-Media/Integrated Media Systems the lanes, adds McIntire. It signi cantly drives food-and-
Lighting: Be-Media beverage sales.
Furniture: Leap Hospitality “Bowling has exceeded all of our expec-
Arcade Distributor: Sha er tations,” he says.
Distributing Here are some lessons B&B eatres
Card System: Intercard applied to its Red Oak location that may
Redemption: Redemption Plus bene t bowling proprietors…
Virtual Reality: Creative Works ■ Diversify.
Movie Theaters: Sonic Equipment Movie theaters have been much slower
Company and SoftPlay to bounce back from the COVID pandemic
Climbing Wall: Spectrum Sports than the bowling industry. Although busi-
On the Web: bbtheatres.com ness has steadily increased, attendance
has not reached pre-pandemic levels. Recent blockbusters
such as “Oppenheimer” and “Barbie,” however, delivered a

58 • BCM • JULY 2024 www.bcmmag.com

056,058,060_FirstLook_RedOak_0724.indd 58 6/13/24 11:23 AM