Page 94 - BCM June 2024

DESIGN

“lands” at Disneyland) or do you want each to have its embrace a different theme than a family entertainment
own unique theme? center targeted to teens, tweens and their parents.
5. Keep in mind that the theme will, in large part, 6. Before you get too far along, don’t forget to sur-
define the audience. If your new target market is vey your local market area. You could create the great-
young adults with discretionary income, you’ll want to est venue ever for young families, but if your center
is surrounded by senior living
facilities, you may need to go in a
different direction. Every business
model — and every center re-
model — can work if you’ve done
J JOINOIN T THEHE P PARTYARTY…… your homework properly.
7. When budgeting, include
some wiggle room. Every mod-
Incr
Increase Revenueease Revenue ernization project — and every
theming project — comes in over
Mor budget. That’s the one thing
More Durablee Durable
that’s guaranteed in the process.
More Fun for Kids e Fun for Kids 8. Chances are you’ll also need
Mor
the services of an architect. You
Safer T
Safer Than Other Rampshan Other Ramps can avoid a lot of headaches if
you can find an architect and
P
Proudly Made roudly Made a designer who have worked
in A
in Americamerica together previously.
C CHECK OUT NEW HECK OUT NEW 9. If there’s an art school near-
DRAGON COLORS AT RAGON COLORS AT by, plan to meet with their faculty.
D
B
BOWL EXPO!!!OWL EXPO!!!
It’s possible you could save on
time and labor by turning one of
your theming or re-theming proj-
ects into a contest for art and/or
design students.
10. Make sure your theming
provides positive memories. The
entire attraction should be care-
fully thought out, but if you can
include a few new aspects that
people will remember, they’ll
share those memories with family
and friends… and begin planning
their next visit.
Of course, nothing is forever,
and that truism applies to them-
ing. Walt Disney understood
it instinctively when he opened
Pr
Pro Shop o Shop Pro Shop Training Classes Pinsetter Parts, Lane Disneyland. “As long as there
Equipment Always Forming Machines and Supplies is imagination left in the world,
Disneyland will never be com-
355 N. Iowa Street, Lawrence, KS 66044 plete,” he famously noted. If
785-842-3237 • 24-Hour: 1-800-255-6436 only he could see the theme
park empire that bears his
www.jayhawkbowling.com name today.
Has the time come to breathe
www.shop.jayhawkbowling.com some new life into your center
with theming?

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