Page 6 - BCM_April_2024

CONTENTS
APRIL 2024 • ISSUE 4
9 UP FRONT
10 BUSINESS NEWS
Spigner to IBMA Hall; “Bill’s Toy
Train” opens; Schenk leads BVL.
16 STATE REPORTS
“Beat the Champs” target scores
set; first Baum $5,000 recipient. 84 INDUSTRY SERVICE AWARDS
22 TIMELINE
Streakers run through bowling
centers; BBIA honors Schenkel.
25 BEC
26 BEC INDUSTRY BRIEFS
Bay Tek acquires MajorMega; Las
Vegas Valley gets some lanes back.
30 THE BEC INTERVIEW
Bill Diamond grows a single unit
into more than 20 family venues.
With George McAuliffe
36 ATTRACTIONS
How to know whether your venue
is prepared to handle the weather.
By Bob Johnson
38 TECHNOLOGY
Today’s feature-packed cashless
systems offer numerous benefits.
By Barry Sparks
43 DESIGN TRENDS
A blueprint for success: Avoiding
irrelevance in the marketplace.
By Barry Sparks
51 IN-DEPTH
52 BOWL EXPO PREVIEW
Jason Brooks on management vs.
leading vs. coaching for success.
By Johnny Campos
54 HANDLING THE HEAT
Summer’s coming. 94 marketing
ideas for those 93.6 days ahead.
Compiled by Bob Johnson
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59 DESIGN AWARDS
Meet the United States winners of
the 39th annual BCM competition.
83 BOWL EXPO PREVIEW
You’ll like Nicole Krug’s talk on
effective social-media advertising.
By Johnny Campos
Volunteer and former publisher
to receive V.A. Wapensky Award.
By Johnny Campos
96 ONE OF US
Stacy Anderson nurses a center
from near-death to a big success.
By Dennis Bergendorf
87 INSIGHT
88 MARKETING
From mugs to shaker bottles: the
use of drinkware as a premium.
By Dave Williams
90 D.C. WATCH
Keeping a close eye of the FTC’s
proposal regarding “junk fees.”
By Brandon Palumbo
91 ACCOUNTING
The good, bad and otherwise of
a tool for growth: business debt.
By Mark E. Battersby
MORE
2 FRONT LINES
Effective design can help centers
reach inside the wallets of guests.
By Bob Johnson
6 A MESSAGE FROM BPAA
Adding attractions in the great
outdoors can bring many benefits.
By Craig Buster
9 AT DEADLINE
Triple Shift Entertainment adds
2 Wisconsin centers to portfolio. Wayne Gretzky
9 BY THE NUMBERS
553
FOX News anchor and host Dana Perino
will be one of the keynote speakers
at International Bowl Expo this sum-
mer in Denver. See pages 52 and 83 for
previews of the Expo. Perino’s resumé
includes a stint as White House press
secretary for another past Bowl Expo
speaker: President George W. Bush.
14 PEOPLE, PLACES & THINGS
24 PRODUCTS & SERVICES
50 KEEPING UP
51 PROFIT BREAK
Increase customer returns with
tech; attraction packaging; more.
51 MUST READ
“Zingerman’s Guide to Great
Service: Treating Your Customers
Like Royalty,” by Ari Weinzweig
85 BCM BUYERS’ GUIDE
87 FOOD & BEVERAGE
In today’s economy, a tomato can
be your operation’s best friend.
87 THE LIST
4 tips for slowing and sometimes
stopping employee revolving door.
87 DIGITAL DIGEST
Be aware of changes in guidelines
for emailing to Google accounts.
By Lance Rasmussen
87 QUOTE/UNQUOTE
93 CLASSIFIED PAGES
www.bcmmag.com
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