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DESIGN

ments,” says Labeth. “It is more important than ever. addition of attractions, improving customer flow and
The right lighting level can give you aesthetic sophis- improving the customer experience.
tication and visual appeal, and enhance other design Many of the design trends are driven by the post-
elements. You don’t want your customers to feel like COVID desire for people to get together.
they’re in a hospital.” “Spaces are more oriented to socialization,”
Lighting can also create pathways, increase the per- observes Ellman. “People want to be with their friends
ception of space and create a different look and feel to and have fun.”
various “neighborhoods” throughout the center. Adds Oca: “Providing a place where people can
Architects and designers are using space in creative interact, share experiences and relax is a major plus
ways. An empty wall space can be turned into a mar- for centers. It will make your center a favorite destina-
keting tool by adding a cool logo or graphic that moti- tion.”
vates customers to have their photo taken in front of it Ellman says investors also are driving innovation and
and share it on social media. A cozy corner can be cre- creativity. They want a unique, appealing design that
ated with a fake fireplace, sofas, chairs and a rug. will help them make more money.
“Neighborhoods” are created by using different Today’s modernized centers often mimic upscale
lighting, textures, carpeting and colors. Instead of hotels, bars and restaurants.
birthday party rooms, there are birthday party or event “The goal is to combine the best from different
“neighborhoods.” They have their own feeling while industries,” says Scheirman.
still being part of the center. “People are well educated about aesthetics and
By moving office and storage spaces, architects and cleanliness,” offers Oca. “They are used to nice hotels
designers can gain prime space for expansion or the and restaurants. Consequently, their expectations are

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