Page 4 - BPAA 2018 Annual Report

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Strike Ten Entertainment (STE) completed another successful year in 2018. Over the course of the year, STE
developed and executed a broad range of industry and sponsor-related activation projects. Strike Ten continued
on its core mission to increase national top-of-mind awareness of bowling and to assist the bowling industry by
driving traffic, developing new bowlers and increasing center visits. 2018 highlights include:

Strike Spirits

 Distribution for 2018 included Florida, Arizona, Nevada, California, Missouri, Arkansas, Texas, Wisconsin,
Michigan, Georgia and Kansas.
 Emphasis being placed on these key states to increase points of distribution, to increase brand awareness
and drive volume.
Sixlets
In 2018, BPAA’s Bowling University continued success with record growth in all programs topping 2017 as the best year to  Contract extension activated for 2018.
date. The award-winning online education program continues to accrue growth while the On-Demand Training completed  Promotion includes in-store displays and in-center marketing and advertising
o Free Game Offer and Go Bowling at The Glen activation
its first full year with usage beyond expectation. Six new courses along with the original “core-four” on-boarding course
 Renewed as 2019 Presenting Sponsor of USA Bowling
helped fuel the growth. The online programs have seen growth in participation every year since inception. Since the
program’s rollout in June of 2010 over 28,000 courses have been taken. State associations who purchased subscriptions Knouse Foods – Musselman’s
 Contract extension activated for 2018.
had a value of over $490,000 worth of classes taken by members with the minimal the investments they made in their
 Promotion will include Free Game coupons and in-center marketing.
members. This is almost double 2017 usage.  Contract renewed for 2019.
Go Bowing at The Glen NASCAR Monster Energy Cup Race- Watkins Glen International
 Entitlement Sponsor of the 2018 Go Bowling at The Glen August 5 , 2018
 Leading up to the race and on-site activations included
o League Program
o Social Media Promotion – Sit in the #10 Go Bowling Ford Pit Box
o Mobile Lanes ( Brunswick) 2 lanes, fully operable string pinsetters
o Social Media Green Screen Booth
o Free Game Distribution Initiative –
o Earned Media Exposure - Over $25 Million in Equivalent Media Value

Go Bowling PBA Tour Sponsorship
 Sponsorship of the 2018 Go Bowling PBA Tour.
 Provided Strike Ten member centers with a PBA schedule poster.
 Launched the “Go Bowling Free America” Campaign that would award a Free Game to everyone in America that
registers at GoBowling.com if a PBA Pro Bowls a 300 Perfect Game during the TV Finals.

National Bowling Day – August 11, 2018
 National Bowling Day featured on Fox & Friends. Randy Thompson, Parker Bohn, Andrew Anderson and Daria Pajak
appeared on Fox & Friends to announce National Bowling Day August 11, 2018
 Bowling lanes were featured on the Plaza and bowling received over 13 minutes of national TV time.
The School for Bowling Center Management again set records with face-to-face education breaking 2017 totals by with offering of five,  17.7 million viewers, $1.8M in Media Value and generated 1,076,133 impressions and reach on social media
three and one day courses. With a record 12 five and three day classes held and the expantion of the successful one day topic specific
“Boot Camp” with 627 people attending 25 classes in partnership with 20 state/regional associations and the FEC Committee.
As the established brand for all of the educational elements within BPAA, Bowling University is directly responsible for the selection,
PWBA Tour Championship / Go Bowling 250 – Richmond Raceway
development and delivery of the educational sessions at the Mid-Winter Bowling Summit and International Bowl Expo, providing online
 Entitlement sponsor of the 2018 Go Bowling 250 NASCAR Xfinity Series race, September 21, 2018
education through Online Education and Management Certification and On-Demand Training and providing in-person training through
 Leading up to the race, lanes were installed in the Old Dominion building for the 2018 PWBA Tour Champion- ship
the School’s for Bowling Center Management/School of Entertainment Center Management. (5-day on-campus, 3-day Regional Custom o Following the PWBA Tour Championship, the lanes were available for fans to bowl with the PWBA stars, To-
Content and 1-day Topical “Boot Camp”). ny Stewart and the driver of our #00 Go Bowling Ford Mustang, Cole Custer
 12 million impressions across NASCAR and Richmond Raceway digital and social accounts.
.
Macy’s Thanksgiving Day Parade Activation
 Exposure to over 50 Million Viewers on NBC and CBS
 Over 3.5 Million Consumers along the parade route in NYC
 Social Media Activations included
o $1,000 Macy’s Shopping Spree Sweepstakes
o Thankful For Bowling Social Media Campaign

Social Media 2018
 Utilized social media channels to keep bowling top-of-mind among target audiences and encourage
more people to go to their local bowling centers.
o Launched the Social Media Content Bank on a new platform.
 Averaging 700+ downloads per month
o Facebook follower growth increased in 2018 - 15% over 2017.
o Twitter engagements has increased in 2018 - 66% over 2017.
o Twitter impressions increased in 2018 – 159% over 2017
o Instagram followers increased in 2018 - 149% over 2017
o Instagram Impressions increased in 2018 – 155% over 2017