Keynote

Steve Lerch, Story Arc Consulting
The Evolving Consumer-Understanding, Attracting and Influencing in the Modern World 

10:00 - 11:30 AM

As the world becomes more technologically advanced and more digitally dependent by the day, consumer behavior is changing faster than at any point in human history. Bowling Centers, and truly all customer facing businesses, must work harder than ever to understand these rapidly changing consumers and to speak their language. This means rethinking, rebuilding, and reimagining every aspect of your business from your advertising to your website to your prices. In this session we'll uncover key themes and cultural principles that define modern consumer behavior. We'll learn to access new tools and new sources of data to identify patterns and trends as they emerge. And we'll discuss the practical steps and simple strategies you can employ immediately to start capturing the attention of modern consumers and to connect with them in more meaningful ways.