Two of America’s great past times came together with the first-ever GoBowling.com 400, a two year sponsorship program that renamed the August NASCAR Sprint Cup Series ace after the great sport of bowling. Pocono Raceway and Strike Ten Entertainment, the sponsorship activation arm of the bowling industry, rolled out the groundbreaking, multi-faceted partnership deal, bringing together two of the nation’s favorite sports brands: NASCAR and GoBowling.com, the official brand of bowling.

The number one recognized car in NASCAR will now feature the number one participatory sports activity – bowling! Richard Petty Motorsports (RPM) and Strike Ten Entertainment announced today at the International Bowl Expo (IBE) the launch of a new partnership that will feature GoBowling.com as a primary sponsor of the No. 43 Ford Fusion driven by Aric Almirola.

Two-Year Sponsorship Deal Includes Renaming of August Pocono NASCAR Sprint Cup Race to GoBowling.com 400 and Launch of Nationwide ‘Honorary Race Starter’ Sweepstakes