Press Release

Gold Medal Roster of Speakers Highlight 2013 Bowling Summit

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Olympic Champion Rowdy Gaines, PepsiCo Social Media Guru John Ross,and Famed Lobbyist Rick Berman Lead Innovative Seminars to Help Bowling Proprietors Grow Their Businesses 
SAN ANTONIO - January 30, 2013 - Bowling industry leaders from across the nation gathered to hear a star-studded line-up of speakers at the 2013 Bowling Summit, the premiere mid-winter conference for the bowling industry. The Summit was attended by hundreds of attendees who came to network and learn about new industry insights and upcoming products, including updates on social media and healthcare reform. 
The Summit featured a keynote address by Rowdy Gaines, Olympic gold medalist and current broadcast journalist and sports commentator. Gaines, whose career inside and outside of the pool is one of inspiration and courage, spoke to proprietors about his remarkable swimming career and his Gold medal winning bid at the 1984 Los Angeles Olympics. Applying the challenges and lessons he learned through his own sport, Gaines shared lessons for success and spoke about the enduring popularity and appeal of bowling.
"Bowling to me has always been about the coming together of people and families. You're talking about a participatory sport that is so huge, and bowling is worldwide," said Gaines. "Bowling has something for everyone and is one of the few sports in the world that can be enjoyed by people of all ages and from all walks of life. It is a sport that does not discriminate."
Added Gaines, "And there are amazing athletes in bowling - I put bowling on par with any Olympic sport."
Attendees also had an opportunity to hear from respected PepsiCo Digital Marketer John Ross. During his seminar, Ross offered tips and strategies to help bowling proprietors seize upon new social media platforms and technologies to grow their businesses. 
"The bowling experience isn'tjust about what happens on the lanes; there is so much more to it. It's about family time, food and fun. Through social media, bowling can now tell its story before, during and after people go to the lanes, creating an experience even when people aren't on premise," said Ross. 
Also presenting at Summit was Rick Berman, famed consumer advocate and lobbyist, and a longtime supporter of the bowling industry. During his address, "How the Election Will Impact Small Business," Berman discussed pressing new legislative issues and changes in the political environment that can have an impact on the bowling industry.
Additionally, senior executives from three leading bowling entities hosted a ground-breaking "Uniting the Industry" panel. The conversation included leaders from each of the key bowling industry organizations that are headquartered within the International Bowling Campus (IBC) - the Bowling Proprietors' Association of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Entertainment (STE). The conversation took a look at increasing collaboration across bowling, the impact of the IBC and continued improvements that will be made in the years ahead within the industry.
"Bowling Summit is about arming proprietors with information that will help them grow their businesses and this year's event featured a spectacular line-up of thought leaders," said Steve Johnson, executive director of BPAA. "In today's environment, where business and culture are in a constant state of change, it is so important to stay current and to challenge yourself to be at the top of your game. From leadership strategies to social media to legislative changes, the speakers at this year's Summit covered a variety of important topics and attendees are leaving with tips and strategies that they can put to work right away." 
The BPAA's Annual Bowling Summit is the premiere annual strategic mid-winter conference for bowling center proprietors, managers and industry leaders, offering education, networking and industry insights on new and upcoming products.   The 2013 Bowling Summit was held from January 27-30, 2013 at the Hyatt Regency Hotel in the San Antonio Riverwalk in Texas. To register for next year's summit or receive additional information, please visit
About the BPAA
The Bowling Proprietors' Association of America (BPAA), founded in 1932, serves as the voice of the bowling industry. Headquartered in Arlington, TX at the International Bowling Campus, the BPAA provides it's more than 4,000 member centers with group-purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry.  The BPAA's mission is to enhance the profitability of its member centers and raise the profile of bowling, America's top-ranked participatory sport. For additional information, please visit or call 1-800-343-1329. 
Media Contact:
Ron De Roxtra
Manager, Marketing/Communications
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