Press Release

Bowling Extreme Makeover BPAA To Award Once-in-a-lifetime $100,000 Prize To One Lucky Attendee At International Bowl Expo

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Bowling Extreme Makeover BPAA To Award Once-in-a-lifetime $100,000 Prize To One Lucky Attendee At International Bowl Expo

One Bowling Center Will Strike it Big and Win $100,000 for aTotal Physical and Operational Overhaul of Their Business

ARLINGTON, TX (March 6, 2013)– The Bowling Proprietors' Association of America (BPAA), the bowling industry's premier trade organization, announced today a once-in-a-lifetime opportunity for bowling proprietors who will be in attendance at the 2013 Bowl Expo this summer in Las Vegas, NV. For the first time ever, the BPAA announced the “$100,000 Bowling Center Makeover” – an incentive open to all BPAA domestic member centers who can enter for the chance to win a physical bowling center makeover as well as an operations and training overhaul.

In addition to the monetary prize, the winning center will also receive a complimentary review of center performance from BPAA personnel. As part of the prize, BPAA staff will implement a complete overhaul of programs and services at the winning center including education on center operations, web services, training, and other BPAA-provided offerings. The BPAA will also grant the winning center two full tuition waivers to an upcoming Management School at Bowling University (valued at $2,998); complete access to Bowling University’s online training catalog ($3,100); website hosting and unlimited updates for one year ($780); and a multi-day operations review performed by an industry expert ($3,600).

“As a bowling proprietor myself, I know the significant impact that a simple renovation can have on a bowling center’s bottom line,” said BPAA President Cathy DeSocio. “By offering this $100,000 prize, our proprietors will have a chance to enhance the guest experience in their center for years to come, and more importantly, increase their profit margins long-term.”

The winning center will benefit from this opportunity to modernize its facilities in the current transformative business and technological environment, and significantly enhance its operations with profit-boosting best practices. Additionally, the winning center’s transformation will be documented and shared via social media and the BPAA website.

“A big area of opportunity for our member centers is adapting to the changing times and having the ability to reinvent their business model and offerings for customers. Of course this just isn’t possible without the necessary funding and resources. With this contest we’re giving one proprietor a unique chance to catapult their business to the next level and potentially change their business forever,” said BPAA Executive Director Steve Johnson.

The BPAA’s “$100,000 Bowling Center Makeover” contest is open to domestic, non-military BPAA member centers only, with a limit of one entry per center. The drawing will be held at 4:00 p.m. local time Thursday, June 27, 2013 on the trade show floor at the Las Vegas Convention Center. The winner must be present to accept the prize, and the winning $100,000 credit can be applied with any exhibitor participating at Bowl Expo 2013. Even if every domestic center in America attended Bowl Expo this year, your odds of winning would be worth the trip. For additional information on how your center could win the $100,000 Bowling Center Makeover, visit or


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