Saturday, July 2, 2022


You have secured your exhibit space at Bowl Expo! The next question is how can you promote and market your presence at the show. Here's a list of easy-to-implement ideas to help spread the word about your participation in Bowl Expo this year.

Some of these ideas may seem pretty basic, and many are quick, easy to implement and won't cost you a thing. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.

This year we are offering use of the Bowl Expo Logo for your website, in your email signatures, or in your advertising campaign for Bowl Expo 2022. The Bowl Expo logo may only be used to promote the show and your participation in the event. Please do not distort the color of the logo. Any other use of the Bowl Expo logo must be approved by Show Management.

Download Bowl Expo Logos


E-blast – Send an e-blast to your customers and prospects, which contain your booth number, a link to the Bowl Expo floor plan, products and services you will be showing, and/or any show specials or new product announcements. Contact Chris Rush at to learn how to purchase pre/post attendee list.

Email signature – Use the Bowl Expo logo in your e-mail signature, add your booth number under your email signature with a link to the Bowl Expo registration page.

Brochure – Email a link to the show brochure to your customers and prospects.

Faxes – If you use fax cover sheets, add a blurb about your booth and booth number.

Participate in the Exhibitor Evite Program – More information coming soon!


Banner Ads- Drive traffic to your booth and increase show registration! Click below to download the animated web banners and save them to your desktop to place on your website.

Animated Banners Coming Soon!

Website page – Create a special page on your website dedicated to your participation in the show. Include where your booth is located on the floor plan, products and services you will be showing and any show specials or new product announcements you will be making at the show.


Sponsorship – Purchase a sponsorship that will increase brand awareness and foot traffic during Bowl Expo. Click below to learn more about our new enhanced sponsorships.

Learn More

Advertisement – Purchase an ad in a trade publication that promotes your booth, products/services, and/or show specials.


VIP invitation – Send a personal invitation to your customers and prospects about your booth. Keep it brief, but include your booth number and why it would benefit them to come see you.

Postcard – Create a postcard to mail to your customers and prospects about your booth.

Envelopes – Print or stamp a message about your booth on your company envelopes.

Invoices – Include booth number and information in communications you are already sending, such as invoices, to customers.


There are several benefits to social media marketing including: expanding your reach, creating a persona, offering promotions & deals, gathering user generated content and communicating with other businesses. Contact Chris Rush at to learn how to utilize Bowl Expo’s social media to help promote your company and attendance at Bowl Expo 2022.

Facebook – Add numerous status updates on your company’s Facebook page promoting your booth. Engage your followers with info about your booth by posting on Facebook.

Twitter – Promote your booth by making numerous tweets on your company’s Twitter page using the #bowlexpo22, #ibe2022 or #bowlexpo2022 hashtags.

Blog – Start a blog for your company and write about exhibiting at the show.

Download Facebook Cover Download Twitter Cover


Special Events – Generate on-site buzz by hosting a special event at the show. Contact Chris Rush at if you are interested in hosting a special event.


Hold Message – Mention exhibiting at the show and your booth number in your telephone on-hold message.

Phone calls – Call your best clients and prospects to personally invite them to the show and your booth.


Mobile – Drive traffic to your booth onsite through push notifications, rotating banner ads & more! Contact Chris Rush at to learn more about increasing your digital exposure for Bowl Expo.


Coupon – Provide attendees a coupon that can be turned in at your booth for a free gift/promotional giveaway. Consider providing a premium gift targeted to your best customers or best potential prospects.

Discounts – For those who attend the show, provide special show pricing that will not be available at your business the following week. 

Lead Retrieval – Send all the attendees who stopped by your booth an email and a personal letter after the show to thank them for visiting your booth. More information about lead retrieval available in the exhibitor kit.

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