Market Your Booth

WAYS TO MARKET YOUR BOOTH

You have secured your exhibit space at East Coast Bowling Centers Convention! The next question is how can you promote and market your presence at the show. Here's a list of easy-to-implement ideas to help spread the word about your participation in East Coast Bowling Centers Convention this year. Some of these ideas may seem pretty basic, and many are quick, easy to implement and won't cost you a thing. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.

This year we are offering use of the East Coast Bowling Centers Convention Logo for your website, in your email signatures, or in your advertising campaign for ECBCC 2019. The ECBCC logo may only be used to promote the show and your participation in the event. Please do not distort the color of the logo. Any other use of the ECBCC logo must be approved by Show Management.

ECBCC 2018 Logos

E-COMMUNICATIONS

E-blast – Send an e-blast to your customers and prospects, which contain your booth number, floor plan link, products and services you will be showing, and/or any show specials or new product announcements. Contact Justin Moore at Justin@bpaa.com to learn how to purchase post attendee list.

Email signature – Use the ECBCC logo in your e-mail signature, add your booth number under your email signature with a link to the East Coast Bowling Centers Convention registration page.

Brochure – Email a link to the show brochure to your customers and prospects.

Faxes – If you use fax cover sheets, add a blurb about your booth and booth number.

WEBSITE

Website page – Create a special page on your website dedicated to your participation in the show. Include where your booth is located on the floor plan, products and services you will be showing, any show specials or new product announcements you will be making at the show.

SPONSORSHIP/ADVERTISING

Sponsorship – Purchase a sponsorship that will increase brand awareness and foot traffic during East Coast Bowling Centers Convention. Contact Justin Moore at Justin@bpaa.com to learn more

Advertisement – Purchase an ad in a trade publication that promotes your booth, products/services, and/or show specials.

DIRECT MAIL

VIP invitation – Send a personal invitation to your customers and prospects about your booth. Keep it brief, but include your booth number and why it would benefit them to come see you.

Postcard – Create a postcard to mail to your customers and prospects about your booth.

Envelopes – Print or stamp a message about your booth on your company envelopes. Invoices – Include booth number and information in communications you are already sending, such as invoices, to customers.

SOCIAL MEDIA

There are several benefits to social media marketing including: expanding your reach, creating a persona, offering promotions & deals, gathering user generated content and communicating with other businesses. Download Facebook and Twitter headers below.

Facebook – Add numerous status updates on your company’s Facebook page promoting your booth. Engage your followers with info about your booth by posting on Facebook.

Twitter – Promote your booth by making numerous tweets on your company’s Twitter page using the #ecbcc19 and #ecbcc2019 hashtags. www.twitter.com/ecbowlingcc.

Blog – Start a blog for your company and write about exhibiting at the show.

ECBCC 2018 Social Media

TELEMARKETING

Hold Message – Mention exhibiting at the show and your booth number in your telephone on-hold message. Phone calls – Call your best clients and prospects to personally invite them to the show and your booth.

MISCELLANEOUS

Coupon – Provide attendees a coupon that can be turned in at your booth for a free gift/promotional giveaway. Consider providing a premium gift targeted to your best customers or best potential prospects.

Discounts – For those who attend the show, provide special show pricing that will not be available at your business the following week.