Seminars

All Seminars and Workshops are included with full registration.

Kelly Bednar

The System of League Bowling

Kelly Bednar, Director of Education, BPAA
Monday, October 23: 1:45 - 3:15 PM

"Let systems run the business and people run the systems. People come and go but systems remain constant."

League Bowler Development hasn't really changed over the past 40 years, but it's a skill set that hasn't been shared with the new generation. What was simply "Tribal Knowledge" is now documented. Created by the BPAA League Development Committee, the System of League Bowling provides bowling center owners, operators, managers and other personnel with fast and efficient guidance on the development and retention of league bowlers. This system was created to provide you with the tools and techniques necessary to meet your league goals, regardless of the season. No matter how much or how little skill you have in league development, the guidance in this system will make you a better, more proficient and more confident bowling center owner, operator, manager or league coordinator.

It's the experience you deliver. Learn how to:

  • Identify what your customers want and expect
  • Build a relationship
  • Walk in your customers' shoes
  • Personalize your customer's experience
  • Make sure the stories your customers tell are good ones
  • Deliver the Wow! Factor

Sherry Howell

Center Edge Logo

Creating A Winning Sales Strategy for Your Special Events

Sherry Howell, Brand Engagement Director, Centeredge Software
Monday, October 23: 1:45 - 3:15 PM

Do your parties and special events need a recharge? A winning event sales program comes down to three non-negotiable principles: The Right Drive, Clear Direction and Unfailing Discipline. In this session, we will discuss each of the three fundamentals so that you can take a fresh look into which areas you need a boost. Whether you're a proprietor or a member of your center's team, you will be able to walk away with practical next steps, how to take them, plus a way to measure it all. We'll cover:

  • Key benefits of a dedicated group sales program
  • Essential traits and skills of a successful sales pro
  • How to set sales targets and create your action plan
  • How to get real with the discipline it's going to take

Randi Busse

What Customers Want: It's Not What You Think!

Randi Busse, President, Work Force Development Group, Inc.
Monday, October 23: 3:30 - 5:00 PM

What do customers want? Here's a hint: It's not (just) price, quality, timing, taste or color-or any of those attributes of your product or service.

It's the experience you deliver. Learn how to:

  • Identify what your customers want and expect
  • Build a relationship
  • Walk in your customers' shoes
  • Personalize your customer's experience
  • Make sure the stories your customers tell are good ones
  • Deliver the Wow! Factor

Kelly Bednar

The System of League Bowling

Kelly Bednar, Director of Education, BPAA
Monday, October 23: 3:30 - 5:00 PM

The Proprietors' Perspective: League Best Practices Panel

Come prepared to share and learn simultaneously. Whether you are a traditional league center, entertainment-based center, or somewhere in between; relax with your old friends, meet new friends, bring a pen, lots of paper and be ready to take knowledge gain to a new level. Gather with the best and brightest in the industry to learn and share new league trends, strategies and marketing ideas.

Roger Noordhoek

USA Bowling Leagues Tournaments

Roger Noordhoek, Senior Director Youth Marketing,IBC Youth
Tuesday, October 24: 9:00 - 10:15 AM

Have you been losing more youth bowlers each year and looking for something new to introduce to your community? USA Bowling is a mainstream youth sports model with a similar team based structure to other youth sports. Learn more about this league development model that can provide you with the tools necessary to drive new youth bowlers into your center. This system can revolutionize how you manage your youth business while at the same time give kids a reason to participate in other youth bowling programs and choose to become lifetime bowlers.

Justin Emig

Beyond Likes: How To Use Social Media to Increase Sales

(Both Open & League Play)

Justin Emig, Web Talent Marketing
Tuesday, October 24: 9:00 - 10:15 AM

Proprietors rely on foot traffic to pay the bills, don't have the budget for a big TV campaign, and must get creative with how they can attract a relevant audience, more cost-conscious and attention-starved than ever. Add in the ever-elusive millennial consumers who are digital first, mobile only, and constantly looking for the next fun thing to do, and you have a recipe that has contributed to reduced head counts at centers across the country.

Most proprietors also have tried digital marketing, mostly by creating a Facebook page and posting the latest offers and coupons to attract consumers. However, as quickly as Facebook giveth, it also taketh away just as fast, unless you are willing to pay.

There is substantial opportunity to use social media and digital marketing to drive foot traffic, even using advertising, without investing a great deal of money.

Justin shares how proprietors can rely on social media to not only get in front of their audience, but remain topof- mind and drive foot traffic to their center. He shares action-oriented, easily-replicated tips to get the most out of birthday parties, "glow" bowl and evening events, league play membership, and families looking for something to do on a Friday night. Having been implemented in over 300 social media campaigns, these tips are proven to be successful; and fit within even the smallest budget.

Mike B & Jon P

The Challenges of Converting a Traditional Bowling Center

to a Bowling Entertainment Model

Jon Perper, Proprietor and Mike Bixler, Director of Operations, The Big Event
Tuesday, October 24: 10:30 - 11:45 AM

Have you ever wondered if it's time to turn your traditional Bowling Center into a Bowling Entertainment Center? Come and hear the real life experiences of Jon and Mike, from the rebranded "The Big Event" (formerly Playdrome) in Cherry Hill, NJ. They have been through it and are here to share their real life successes and challenges of rebranding in the entertainment business today.

Chef Malcom

A Whole New World

Chef Malcolm Halliday, CEC, CFBE,
Corporate Chef/ Business Resources Manager,
SYSCO Food Services of Central PA, LLC

Tuesday, October 24: 10:30 - 11:45 AM

Chef Halliday is a Certified Executive Chef with the American Culinary Federation and a Certified Food and Beverage Executive with the American Hotel Motel Association. A graduate of Johnson and Wales University, he has been named Chef of the Year twice by the American Culinary Federation. With the major influx of e-commerce, how do you know you are getting the right products and charging the right price? Learn how to design and develop your menu and cost it out correctly. Learn how to analyze it, and make it as profitable as possible.

Carey Tosello

The Power is in Your Hands: Using Mobile for Bowling Success!

Carey Tosello, eBowl.biz
Tuesday, October 24: 1:45 - 3:15 PM

Cell phones have dramatically changed how consumers make choices for their leisure dollars. In this session, attendees will learn how to harness the power of mobile to influence consumer behavior. From text messaging and email campaigns, to online reviews and Facebook videos, the power of mobile will be detailed. These tools will give bowling centers improved online visibility, better social media rankings, and more traffic through their doors! Bring your mobile devices and be ready to jump in.

Jim Schatzle

Anyone Can Be A Hero

Jim Schatzle, President and Founder, Team life
Tuesday, October 24: 1:45 - 3:15 PM

In this presentation 30-year paramedic Jim Schatzle will discuss ways to implement an Emergency Action Plan for Medical Emergencies at your location. Jim will cover how pre-planning for the event can truly make the difference in the outcome for the employee or customer. Jim will go over the right training, the right equipment and the plan.

Kegel Logo

Retaining Bowlers Through Technology and Consistency

Presented by Kegel
Tuesday, October 24: 3:30 - 5:00 PM

The seminar will highlight new technology such as Specto and the Torch from Kegel, along with ways to utilize this technology to gain new bowlers and retain current ones. Kegel will also highlight ways to gain consistency through oil patterns, topography, and maintaining lane machines.

Frank Seninsky

Maximize Your Redemption Revenue

Frank Seninsky, President and CEO, Amusement Entertainment Management
Tuesday, October 24: 3:30 - 5:00 PM

Thirteen key things you need to know to maximize redemption and merchandise revenues and increase your bowling center bottom line.