Beyond Likes: How To Use Social Media to Increase Sales
(Both Open & League Play)
Justin Emig, Web Talent Marketing
Tuesday, October 24: 9:00 - 10:15 AM
Proprietors rely on foot traffic to pay the bills, don't have the budget for a big TV campaign, and must get creative with how they can attract a relevant audience,
more cost-conscious and attention-starved than ever. Add in the ever-elusive millennial consumers who are digital first, mobile only, and constantly looking for the next fun thing to do, and you have a recipe that has contributed to reduced head counts at centers across the country.
Most proprietors also have tried digital marketing, mostly by creating a Facebook page and posting the latest offers and coupons to attract consumers. However, as quickly as Facebook giveth, it also taketh away just as fast, unless you are willing to pay.
There is substantial opportunity to use social media and digital marketing to drive foot traffic, even using advertising, without investing a great deal of money.
Justin shares how proprietors can rely on social media to not only get in front of their audience, but remain topof- mind and drive foot traffic to their center. He shares action-oriented, easily-replicated tips to get the most out of birthday parties, "glow" bowl and evening events, league play membership, and families looking for something to do on a Friday night. Having been implemented in over 300 social media campaigns, these tips are proven to be successful; and fit within even the smallest budget.