Entertainment Income

  • Introduction to Profit Centers (09101E)
  • Implementing Profit Centers (10201E)

Introduction to Profit Centers (09101E)- 
This course introduces students to a series of entertainment venues and programs being utilized in bowling centers throughout the world, and shows how they can be integrated into their centers to generate revenue.

Course Lessons and Objectives:

Lesson 1

  • Understand the differences between various entertainment profit centers.
  • Recognize potential opportunities to add entertainment offerings at your center.
  • Develop checklists and pinpoint items to include in an entertainment feasibility research.

Lesson 2

  • Identify factors to consider when implementing an entertainment attraction.
  • Understand the market within a driving distance from your center.
  • Develop a list of Internet resources to research demographics and regulations.

Implementing Profit Centers (10201E)-
In this course, participants learn implementation strategies for ancilary revenue sources.

Course Lessons and Objectives:

Lesson 1: Measuring Profitability of Revenue Centers

  • Assess the profitability of current revenue centers, using square foot analysis.
  • Understand factors to consider before implementing attractions.
  • Research basic requirements needed to implement popular entertainment attractions.
  • Incorporate tips from FEC experts regarding entertainment operations.

Lesson 2: Attractions Implementation & Operations

  • Calculate Cost of Goods Sold in relation to sales revenue, square footage and profitability.
  • Identify factors to consider when implementing an entertainment attraction.
  • Understand the importance of "playability" for the attractions you wish to implement.
  • Narrow your selection down to what will work best for your center.
  • Appreciate the importance of having a well-trained staff to ensure the maximum level of success with implementing a new attraction.

*In this course, centers with non-bowling entertainment are referred to as FECs (Family Entertainment Centers). This includes traditional bowling centers that opt to expand services (to become Hybrid Centers) as well as large-scale FECs.