Tom Morrison

How to Get Members to Scream Your Name & Beg For More

Presented By: Tom Morrison
Sunday, January 14: 1:00 pm - 5:00 pm

**This presentation is designed for State EDs and Officers; all attendees are welcome.

In today’s fast-paced, what’s in it for me economy, member value and engagement are the fuel that drives membership. The new Uberization economy is changing our business environment at a pace never before seen in our history. Tom Morrison is one of the country’s foremost experts dealing with market disruption and driving member value that maximizes member engagement.

During Tom’s session, you will participate in a highly interactive format where you will learn and create ideas around:

  • The three dynamic forces driving change in every industry
  • UBERIZATION explained, and how to minimize its impact on our industry
  • Maximizing your value proposition to increase member recruitment and retention
  • Keys to pushing member engagement and how to measure it
  • How to determine which non-dues revenue programs are the right ones
  • What are millennials looking for and how do you attract them

Battling Skyrocketing Property Taxes:
Small Business Owners Don't Have to Just Sit Back and Take It

Presented By: Paul Pennington, Jon Simard, and Ray Browning
Monday, January 15: 9:45 am - 11:00 am

Sponsored By:
Brunswick

According to the Council on State Taxation, property taxes are by far the largest state and local taxes paid by businesses. However, few bowling center owners are aware of how to check the computation of that property tax bill — as well as that of the underlying valuation.

Join national commercial property tax consulting professional Paul Pennington as he helps proprietors understand their options when they are not satisfied with the valuation of their property. Mr. Pennington’s firm has secured over $24 million in client tax savings to date. Joining Paul for this unique session will be fellow property tax professionals from around the country Jon Simard and Ray Browning. Together, they will provide a full review of individual state procedures, requirements and remedies for real and personal property assessments.

Kristen Hadeed

The Millenials are Coming!

Presented By: Kristen Hadeed
Monday, January 15: 11:15 am - 12:30 pm

By 2025, millennials will make up 75% of the working world. Are we ready?

As both a millennial herself and someone who has employed hundreds of millennials, Kristen Hadeed has a unique perspective on what it will take to groom—and retain—the next generation of leaders.

Kristen’s company, Student Maid, a cleaning service that hires only students, has a retention rate that beats the industry average by a landslide. A departure from the stereotypical status quo, Student Maid’s millennial employees excel in relationship-building, are confident problem-solvers, can handle constructive feedback, and are highly invested—even though cleaning dirty toilets is in their job description. Despite the unglamorous work, millennials are lining up to be a part of Student Maid because of the company’s promise to help them become successful.

Kristen uses her experience to help you understand the unique obstacles facing the next generation. She will show you the leadership shift required to help millennials thrive, as well as what it will take to keep them highly engaged. If a cleaning company can do it, anyone can.

Andy Masters

Leadership Lessons from Hollywood

Presented By: Andy Masters
Monday, January 15: 2:15 pm - 3:45 pm

Award-winning author and Leadership expert Andy Masters creatively uses the magical imagery of Hollywood to help busy leaders DEVELOP and EMPOWER their organizations—in this challenging era of having to “Do More With Less.”

LEARN and be ENTERTAINED from actual license-protected scenes from movies such as The Devil Wears Prada, The Iron Lady, Apollo 13—and even Frozen and Star Wars! This unique program also cites the latest research from Harvard Business Review, Deloitte and Glassdoor to provoke REAL organizational change from every attendee.

Powerful leadership principles are based on Andy’s latest book, Things LEADERS Say: A Daily Guide to Help Every Leader Empower & Inspire. Andy’s interactive program provides attendees with not only a memorable multi-media experience; but also “take home” action items to help BUSY leaders drive their businesses forward immediately.

Carlos S

Winning In a Cross-Cultural World

Presented By: Carlos Saavedra
Monday, January 15: 4:00 pm - 5:30 pm

Carlos Saavedra is Senior Director of Culture Marketing for Pepsi Co and founder and leader of “Creator”—a cultural innovation lab within North America Beverages. In this role,Carlos prepares Pepsi Co's brand portfolio for the everchanging cultural landscape challenged with massive demographic shifts, sweeping innovations in technology, and emerging creator platforms.

In this session, hear how Pepsi Co's North America Beverages marketing team is tackling the opportunities created by the rapidly changing consumer landscape, particularly the increasing importance of Hispanic consumers. You will walk away with actionable insights on creating cross-cultural consumer experiences to keep your businesses culturally and locally relevant.