Bill Thiel & Kandice Durden

What People REALLY Think About Bowling and Your Center!

Presented By: Bill Thiel & Kandice Durden - Cox Media Group
Monday, January 23: 9:15 am - 10:45 am

The bowling industry recently commissioned research conducted by Cox Media Group revealing some insights you don’t want to miss. With the goal of measuring perceptions and influencers of bowling consumers and potential consumers, this research helps identify behaviors and motivators among frequent bowlers and those who bowl with less frequency.

You don’t want to miss this opportunity to learn what people really think about bowling and what opportunities exist for you and your center.

Join Bill Thiel, Sr. Research Director, and Kandice Durden, Manager of Sale Research, from Cox Media Group Research and learn:

  • Where do your customers really come from?
  • What are the top occasions driving visits to your center?
  • Which social media channel is most popular with your customers?
  • Which offer is most attractive to your customers?
  • What are the perceptions of bowling and your center?
  • Does food and beverage really matter to your customers?

Rick Heim

Converting Your Business Model from Traditional to Entertainment

Presented By: Rick Heim - Spare Time Texas
Monday, January 23: 11:00 am - 12:30 pm

If you are considering, or have recently, converted your traditional business model to some form of Bowling based entertainment model, you are not going to want to miss this session. Join Rick Heim who has helped convert or open 50+ bowling based entertainment centers around the world and now has ownership in two entertainment centers as he walks through the considerations and pain points of making the change from traditional center to an entertainment center model.

After Rick shares his insights, he will lead a panel discussion made up of successful proprietors from around the country who have made the conversion as well. This will be your opportunity to ask them firsthand questions about their experience and what worked, as well as what they would change or improve.

Gregg Rapp

Menus: A Profit Approach!

Presented By: Gregg Rapp - Menu Engineer
Monday, January 23: 2:15 pm - 3:45 pm

Your food service has to be different than the other restaurants in your market. It doesn’t cost any more money to add value to your foods and bring your customers a better meal. In fact, we want to help your customers remember why your menu items are the best in town.

Your Menu can be a Power Tool for Profitability as well as Guest Retention. Join industry expert Gregg Rapp as he teaches you about Menu Engineering, Menu Design, Menu Trends and the ways to reach your goals with your menu. Learn the Five Step Approach to fixing your menu and understanding the reasons behind the tools.

Learn why pictures don’t always help your menu and how to write menu descriptions to match your concept. Learn about pricing and why you need to stay with one format of pricing as you price all your items. If you have a Bar, learn also how to sell drinks and help your customers though the navigation process of an overwhelming drink decision! Come join us for an Information Packed Seminar with all the latest information on Menu Engineering and Menu Design.

IBC Logo

IBC’s New Youth Learn to Bowl

Presented By: Stephen Padilla, Roger Noordhoek and Bart Burger
Monday, January 23: 4:00 pm - 5:30 pm

Be a part of the unveiling and launch of the industry’s new Youth Learn to Bowl program. Modeled after the industry’s successful Bowling 2.0 for adults, this new program is a collaboration with the BPAA League Development Committee, USBC Coaching as well as the IBC Youth Department and is designed specifically to help you introduce new youth to the great sport of bowling.

If you are looking to develop new youth business through a proven learn to bowl model, you and your team need to be at Summit 2017. Attendees will not only have the opportunity to learn about the program but also how to execute the program at your center. Join USBC Gold Level Coach Stephen Padilla along with Senior Director of Youth Marketing Roger Noordhoek and BPAA’s Bart Burger for this new program launch.

** Every center in attendance during this session will leave with the new kit free! **