Search
Friday, June 23, 2017

Market Your Booth

This page tells about how to Market Your Booth.

WAYS TO MARKET YOUR BOOTH

You have secured your exhibit space at Bowl Expo! The next question is how can you promote and market your presence at the show. Here's a list of easy-to-implement ideas to help spread the word about your participation in Bowl Expo this year.

Some of these ideas may seem pretty basic, and many are quick, easy to implement and won't cost you a thing. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.

This year we are offering use of the Bowl Expo Logo for your website, in your email signatures, or in your advertising campaign for Bowl Expo 2017. The Bowl Expo logo may only be used to promote the show and your participation in the event. Please do not distort the color of the logo. Any other use of the Bowl Expo logo must be approved by Show Management.

Download Bowl Expo Logos

E-COMMUNICATIONS

E-blast – Send an e-blast to your customers and prospects, which contain your booth number, floor plan link, products and services you will be showing, and/or any show specials or new product announcements. Contact Justin Moore at Justin@bpaa.com to learn how to purchase pre/post attendee list.

Email signature – Use the Bowl Expo logo in your e-mail signature, add your booth number under your email signature with a link to the Bowl Expo registration page.

Brochure – Email a link to the show brochure to your customers and prospects.

Faxes – If you use fax cover sheets, add a blurb about your booth and booth number.

Participate in the Exhibitor Evite Program – More information coming soon!

WEBSITE

Banner Ads- Drive traffic to your booth and increase show registration! Click below to download the animated web banners and save them to your desktop to place on your website.

Download Animated Banners

Website page – Create a special page on your website dedicated to your participation in the show. Include where your booth is located on the floor plan, products and services you will be showing and any show specials or new product announcements you will be making at the show.

SPONSORSHIP/ADVERTISING

Sponsorship – Purchase a sponsorship that will increase brand awareness and foot traffic during Bowl Expo. Click below to learn more about our new enhanced sponsorships.

Learn More

Advertisement – Purchase an ad in a trade publication that promotes your booth, products/services, and/or show specials.

DIRECT MAIL

VIP invitation – Send a personal invitation to your customers and prospects about your booth. Keep it brief, but include your booth number and why it would benefit them to come see you.

Postcard – Create a postcard to mail to your customers and prospects about your booth.

Envelopes – Print or stamp a message about your booth on your company envelopes.

Invoices – Include booth number and information in communications you are already sending, such as invoices, to customers.

SOCIAL MEDIA

There are several benefits to social media marketing including: expanding your reach, creating a persona, offering promotions & deals, gathering user generated content and communicating with other businesses. Contact Justin Moore at Justin@bpaa.com to learn how to utilize Bowl Expo’s social media to help promote your company and attendance at Bowl Expo 2017.

Facebook – Add numerous status updates on your company’s Facebook page promoting your booth. Engage your followers with info about your booth by posting on Facebook.

Twitter – Promote your booth by making numerous tweets on your company’s Twitter page using the #bowlexpo17, #ibe201 or #bowlexpo2017 hashtags. www.twitter.com/bowlexpo.

Blog – Start a blog for your company and write about exhibiting at the show.

Download Facebook Cover Download Twitter Cover

SPECIAL EVENTS

Special Events – Generate on-site buzz by hosting a special event at the show. Contact Justin Moore at Justin@bpaa.com if you are interested in hosting a special event.

TELEMARKETING

Hold Message – Mention exhibiting at the show and your booth number in your telephone on-hold message.

Phone calls – Call your best clients and prospects to personally invite them to the show and your booth.

DIGITAL EXPOSURE

Mobile – Drive traffic to your booth onsite through push notifications, rotating banner ads & more! Contact Justin Moore at Justin@bpaa.com to learn more about increasing your digital exposure for Bowl Expo.

MISCELLANEOUS

Coupon – Provide attendees a coupon that can be turned in at your booth for a free gift/promotional giveaway. Consider providing a premium gift targeted to your best customers or best potential prospects.

Discounts – For those who attend the show, provide special show pricing that will not be available at your business the following week. Lead Retrieval – Send all the attendees who stopped by your booth an email and a personal letter after the show to thank them for visiting your booth. More information about lead retrieval available in the exhibitor kit.

Attendees Say

Bill "I've been to over twenty International Bowl Expos and networking is one of the biggest benefits…every (year), I've taken at least one or two ideas back home that have more than paid for my trip."

Bill Wammes

All-Mar Lanes

Stay Connected

Find Us On Facebook

Follow Us On Twitter

Follow Us On Instagram

*
*
*
Captcha:
Click to replace the verification code picture!
Copyright 2017 by BPAA Terms Of Use Privacy Statement