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        <div id="content-top1">Page 3 - BPAA 2017_AnnualReport2</div>
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    <pre style="white-space:pre-line"><code>Strike Ten Entertainment (STE) completed another successful year in 2017. Over the course of the year,
                                             STE developed and executed a broad range of industry and sponsor-related activation projects. Strike
                                             Ten continued on its core mission to increase national top-of-mind awareness of bowling and to assist the
                                             bowling industry by driving traffic, developing new bowlers and increasing center visits. Highlights from
                                             2017 include the following.
                                             MillerCoors

                                          ï‚· Executed MillerCoors 1 Year extension for 2017

                                          ï‚· Executed quarterly contests to increase volume:
     Lienenkugelâ€™s Summer Shandy 150th Anniversary Fly-away, Blue Moonâ€™s Game Day
     Giveaway, Miller Lite/Coors Light NASCAR watch party & Football Game Day.

 ï‚· MillerCoors NFL Bowling Ball program generated new bowlers in a number of centers.

 ï‚· 2800+ League bowlers created using the MillerCoors Beer Ball League program.

 ï‚· Beer Tower program placed towers in a variety of member centers including all Main Events.

 ï‚· Emphasis on Key states to increase points of distribution, to increase brand awareness and drive volume.
                               Sixlets
                               Contract extension activated for 2017. Promotion will include in-store displays and in-center marketing and
                               advertising

                              ï‚· Free Game Offer

                              ï‚· Go Bowling 400 & Disney Family Trip Sweepstakes

                              ï‚· Bowling USA Presenting Sponsor
Knouse Foods â€“ Musselmanâ€™s
Contract extension activated for 2017. Promotion will include Free Game coupons and in-center marketing.

                                            Sports Challenge Network - XBowling

                                          ï‚· Agreement activation for B2B support for SCNâ€™s Mobilizer App product and a GoBowling.com App.

                                          ï‚· The GoBowling.com App will be offered to STE and its members at no cost providing them with a
                                               valuable marketing tool they can utilize to send push notifications, create customized coupons and
                                               create revenue generating programs through the Bowl VIP feature.

Go Bowling 400 NASCAR Monster Energy Cup Race- Kansas Speedway

ï‚· Entitlement Sponsor of the 2017 Go Bowling 400 May 13, 2017

ï‚· Leading up to the race and on-site activations included

  ïƒ  League Program

  ïƒ  Watch/Win Social Media Promotion â€“ ChampionTrip

  ïƒ  Mobile Lanes (Brunswick) 2 lanes, fully operable pinsetters

  ïƒ  Social Media Green Screen Booth - Flixel

  ïƒ  Free Game Distribution Initiative

  ïƒ  Earned Media Exposure - Over $25 Million in Equivalent Media Value
GoBowling.com Website Refresh â€“ Redesign

ï‚· STE launched the refreshed and redesigned GoBowling.com website in early 2017

ï‚· The overall strategic positioning and purpose of GoBowling.com

ï‚· Brand Promise â€“ To inspire and connect people to the fun of bowling

ï‚· Brand Positioningâ€“To fun-seekers, Go Bowling is the online destination that provides valuable
  bowling information and offers for visitors

Go Bowling PBA Tour Sponsorship
Announced the Sponsorship of the 2018 Go Bowling PBA Tour
National Bowling Day â€“ August 12, 2017

ï‚· National Bowling Day featured on Fox & Friends. Nancy Schenk, Kelly Kulick and Diana Zavjalova appeared on Fox &
  Friends to announce National Bowling Day August 12, 2017

ï‚· Bowling lanes were featured on the Plaza and bowling received over 15 minutes of national TV time

ï‚· 13.7 million viewers, $1.6M in Media Value and generated 1,076,133 impressions and reach on social media
Public Relations Events

ï‚· Alday Communications, Inc. (ACI), a Nashville-based public relations firm, was contracted to provide support for major STE initiatives (Go
  Bowling PBA Tour Sponsorship, CP3 PBA Celebrity Invitational, Go Bowling 400 and PWBA Tour Championship) and to identify opportunities
  to generate positive media exposure for bowling.

  ïƒ  CP3 PBA Celebrity Invitational Presented by Go Bowling

  ïƒ  Interviews with Chris Barnes, Larry â€œThe Cable Guyâ€ & Ricky Stenhouse Jr. at the Go Bowling 400 in May
Social Media 2017

ï‚· Utilized social media channels to keep bowling top-of-mind among target audiences and encourage more people
  to go to their local bowling centers.

  ïƒ  Launched the Social Media Content Bank for all BPAA Members

  ïƒ  Facebook impressions increased in 2017 - 162% over 2016

  ïƒ  Twitter engagements has increased in 2017 - 53.8% over 2016

  ïƒ  Instagram followers increased dramatically in 2017 - 684% over 2016</code></pre>
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