JOLLY TIME POP CORN INKS EXCLUSIVE DEAL WITH BOWLING INDUSTRY TO OFFER AN ON-PACK FREE GAME

Promotional Agreement makes JOLLY TIME The "Official Pop Corn of Strike Ten Entertainment"

ARLINGTON, TX – May 27, 2009 - JOLLY TIME Pop Corn announced today that it has teamed up with Strike Ten Entertainment, the marketing arm of the bowling industry, in a two-year marketing partnership. The new alliance recognizes JOLLY TIME as the "Official Pop Corn of Strike Ten Entertainment" and includes up to 4 million JOLLY TIME Pop Corn on-pack coupons for a free game of bowling. JOLLY TIME Pop Corn has been enjoyed by Americans since 1914 and will now partner with one of America’s favorite pastimes.

"As a fourth generation, family owned company, we believe in the importance of spending time with your loved ones and creating lasting memories, and there is no better family activity than bowling," said Tom Elsen, vice president of marketing for JOLLY TIME Pop Corn.  "Bowling is a wonderful activity enjoyed by millions of families each year. This partnership enables us to give something extra to JOLLY TIME Pop Corn’s loyal consumers by providing them with access to a free game of bowling at any one of more than 2,000 Strike Ten member centers throughout the United States."

Millions of pop corn fans across the United States will be made aware of the on-pack promotion via an extensive marketing plan from JOLLY TIME.  In September, a three month long national display contest begins with family focused, bowling themed displays featuring a variety of JOLLY TIME Pop Corn products appearing in grocery stores across the US.  A national FSI in September will call out the on-pack FREE Game of Bowling offer to over 132 million Sunday newspaper readers.  Additional support includes posters in participating Strike Ten Entertainment member centers across the country, online support at both www.jollytime.com and Strike Ten Web sites www.gobowling.com and www.bowl.com, and branding presence at three major national bowling events: USBC Queens, Clash of Champions, and USBC U.S. Women's Open.

"This is a natural partnership combining two classic American favorites that are both enjoyed by tens of millions of Americans every year.  JOLLY TIME Pop Corn is the original brand name in popcorn and a great company that shares our values of wholesome fun and spending quality time with family and loved ones," said Frank DeSocio, vice president of sales and activation for Strike Ten Entertainment.

About Strike Ten Entertainment

Strike Ten Entertainment is the marketing arm of the bowling industry. Strike Ten Entertainment's mission is to increase the number of paid bowling games in bowling centers each year. Strike Ten Entertainment is also made up of a sub-group called Strike Ten Select, a network of 2,000+ of the most progressive bowling proprietors throughout the United States. As a member of Strike Ten Select, these bowling centers help attract and build long-term relationships with national corporate and marketing sponsors. Strike Ten Select's mission is to ensure that potential sponsors fit the needs and expectations of bowling proprietors on a national and local basis by promoting bowling in a positive manner.

About JOLLY TIME Pop Corn
The American Pop Corn Company, makers of JOLLY TIME Pop Corn, processes and markets JOLLY TIME Pop Corn products that are sold in all 50 states and around the world.  

JOLLY TIME Pop Corn is America’s original branded popcorn.  The 94-year-old, family-owned company is headquartered in Sioux City, Iowa and employs 150 people.

The American Pop Corn Company offers a variety of traditional and microwave popcorn products, including JOLLY TIME Blast O Butter®, Butter-Licious®, White & Buttery®, Healthy Pop®, Crispy ‘n White®, The Big Cheez®, KettleMania®, Mallow Magic®, Sassy Salsa® and American’s Best® Microwave Pop Corn.  JOLLY TIME Pop Corn in both white and yellow varieties also is available in convenient, resealable poly bags for use with electric and stove-top popcorn makers.