THE MAKERS OF TONY’S® PIZZA INKS PARTNERSHIP WITH STRIKE TEN ENTERTAINMENT

Number One Value Pizza Brand Enters Two Year Agreement Including On-Pack Promotion, Redeemable at More than 2,000 Bowling Centers Throughout the United States

ARLINGTON, TX – DATE    - Tony’s® Pizza, synonymous with moms and kids, will now be as well known throughout the bowling community. The makers of Tony’s® Pizza announced today that it has joined forces with Strike Ten Entertainment, the marketing arm of the bowling industry in a momentous, national two-year marketing partnership. The alliance will include millions of specially marked Tony’s® Multi-serve Pizza on-pack coupons for a complimentary game of bowling – this high-value coupon is right on the packaging, just Clip-&-Bowl – redeemable at the over 2,000 Strike Ten Entertainment member bowling centers.

"Bowling is a great sport that touches the lives and creates enduring memories for tens of millions of kids and families," said Dan Hammer, senior vice president of marketing for Schwan's Consumer Brands North America, Inc. "We’re excited to embark on this partnership with Strike Ten Entertainment and offer our consumers a free game of bowling. What better way to spend some quality time with the family, than an afternoon of bowling, followed by a Tony’s® Pizza for dinner!"

Bowling is the number one participatory sport in America with more than 67 million people bowling annually. In addition to the on-pack coupon, the agreement calls for Tony’s® Pizza promotional items to be featured in Strike Ten Entertainment bowling centers and grocery stores across the country, as well as the sponsorship of three major bowling events: The USBC Queens (April 25-29, 2009), Bowling’s Clash of Champions (May 9, 2009), and The USBC U.S. Women's Open (August 9, 2009).

"Bowling and pizza are two great American traditions that go hand-in-hand," said Frank DeSocio, vice president for Strike Ten Entertainment. "We are proud to partner with Tony’s®

Pizza, a trusted brand known for taste and quality. This partnership is sure to be a hit with the more than 21 million kids who bowl each year."

About Strike Ten Entertainment

Strike Ten Entertainment is the marketing arm of the bowling industry. Strike Ten Entertainment's mission is to increase the number of paid bowling games in bowling centers each year. Strike Ten Entertainment is also made up of a sub-group called Strike Ten Select, a network of 2,000+ of the most progressive bowling proprietors throughout the United States. As a member of Strike Ten Select, these bowling centers help attract and build long-term relationships with national corporate and marketing sponsors. Strike Ten Select's mission is to ensure that potential sponsors fit the needs and expectations of bowling proprietors on a national and local basis by promoting bowling in a positive manner.

About Schwan's Consumer Brands North America, Inc.

Based in Bloomington, Minn., Schwan's Consumer Brands North America, Inc., employs more than 2,600 people, and markets and distributes premium frozen foods since 1970. As the retail grocery subsidiary of The Schwan Food Company, Consumer Brands offers trusted brands that are represented in more than 50,000 retail outlets across the United States. Its brands include Red Baron®, Freschetta®, and Tony's® pizzas, Wolfgang Puck® gourmet pizzas, Asian Sensations® snacks and appetizers, and Larry's® potatoes.

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