BPAA AND PEPSI SIGN MULTI-YEAR PROPRIETOR AGREEMENT

Exclusive Agreement Renews Longstanding Partnership

ARLINGTON TEXAS — May 18 2009— The Bowling Proprietors’ Association of America (BPAA) and Strike Ten Entertainment (STE) have announced the renewal of a multi-year proprietor agreement with PepsiCo Foodservice. The terms of the multi-year agreement will begin on January 1 2010 after the current contract ends on December 31 2009.

Under the agreement Pepsi will continue as the “Official Soft Drink of Bowling.” PepsiCo Foodservice will provide BPAA-Pepsi centers with Pepsi beverages such as Pepsi, Mtn Dew, Sierra Mist and Aquafina as well as Tropicana juices and juice drinks, Lipton iced teas and Gatorade sports drinks in fountain, bottles and cans.

“We are very pleased to present our members with this exciting new program which offers great support and tools to drive traffic,” said Jim Sturm, BPAA president. “PepsiCo Foodservice remains a loyal partner to our members, which is evident in their stronger commitment of financial support to the entire bowling industry.”

“The Bowling Proprietors’ Association of America and its member centers have been great partners for over 25 years,” said Joe Cugine, chief customer officer, PepsiCo Foodservice. “Millions of people of all ages from all over the country love bowling. We are thrilled to continue supporting one of America’s favorite sports for years to come.”

Founded in 1932 and headquartered in Arlington, Texas, BPAA represents the business interests of bowling center owners worldwide. BPAA's mission is to enhance the profitability of its member centers and its vision is to be an essential resource to bowling centers and to lead a united, growing, more prosperous and highly regarded bowling industry.

STE is the marketing arm of the bowling industry, whose mission is to increase the number of paid bowling games in bowling centers each year. STE is also made up of a sub-group called Strike Ten Select, a network of 2,000+ of the most progressive bowling proprietors throughout the United States. As a member of Strike Ten Select, these bowling centers help attract and build long-term relationships with national corporate and marketing sponsors. Strike Ten Select's mission is to ensure that potential sponsors fit the needs and expectations of bowling proprietors on a national and local basis by promoting bowling in a positive manner.

The PepsiCo Foodservice Division integrates the relevant units of Pepsi-Cola and Frito-Lay together with Quaker, Tropicana and Gatorade in the United States and Canada. Rooted in PepsiCo’s “Power of One” principles, PepsiCo Foodservice leverages the scale and breadth of the corporation’s brands to provide a unified voice to its customers and deliver competitive advantage in the fast-growing foodservice and vending channels.

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